本文選題：合肥日?qǐng)?bào) + 合肥晚報(bào)　； 參考：《安徽大學(xué)》2017年碩士論文

【摘要】：21世紀(jì),合肥開(kāi)啟了新的大建設(shè)浪潮。2006年的"大建設(shè)"使得合肥邁開(kāi)了建設(shè)現(xiàn)代化濱湖大城市的步伐,成功破除了"老合肥"的建設(shè)難題;而2011年以合肥行政區(qū)劃調(diào)整為建設(shè)起點(diǎn)開(kāi)啟的大湖名城建設(shè)規(guī)劃,一度將合肥的城市建設(shè)推進(jìn)了新的高潮,到了 2013年,合肥市委中心組理論學(xué)習(xí)會(huì)提出"大湖名城、創(chuàng)新高地"的城市發(fā)展定位,合肥的城市名片和城市形象的打造面臨著新的機(jī)遇。本文主要探討合肥市的兩家主流本土報(bào)《合肥日?qǐng)?bào)》和《合肥晚報(bào)》在面臨新的城市發(fā)展契機(jī)對(duì)于合肥城市形象的建構(gòu)情況,筆者選取了兩報(bào)從2011年合肥行政區(qū)劃調(diào)整開(kāi)始到2015年國(guó)家"十二五"建設(shè)結(jié)束之間的報(bào)道樣本為研究對(duì)象。論文的第二章運(yùn)用內(nèi)容分析的方法對(duì)抽樣文本進(jìn)行分析。首先,綜合兩份報(bào)紙的實(shí)際樣本情況以及借鑒前人關(guān)于此類(lèi)研究所采用的抽樣方法,筆者最終確定采用"合成周"的抽樣方法對(duì)目標(biāo)樣本進(jìn)行抽取,然后對(duì)抽得樣本中所有關(guān)于合肥城市形象的報(bào)道內(nèi)容進(jìn)行有效的統(tǒng)計(jì)和分析。筆者主要從報(bào)道的主題類(lèi)別、報(bào)道的新聞體裁、報(bào)道的消息來(lái)源、報(bào)道的新聞稿來(lái)源以及報(bào)道的新聞性質(zhì)(傾向性)五大類(lèi)目指標(biāo)進(jìn)行切入和統(tǒng)計(jì),通過(guò)對(duì)兩家報(bào)紙分門(mén)別類(lèi)的統(tǒng)計(jì)和分析可以看出:合肥這兩家本土報(bào)紙的新聞報(bào)道在城市形象的塑造上體現(xiàn)了以政府控制主導(dǎo),政府形象始終是兩家報(bào)紙極力打造的重點(diǎn);兩報(bào)樣本報(bào)道中的新聞體裁呈現(xiàn)情況也是符合城市主流報(bào)紙的特點(diǎn),即"消息類(lèi)"的新聞體裁占據(jù)著樣本80%以上的數(shù)據(jù)比重,而"深度報(bào)道"位列其次,占據(jù)著10%以上的數(shù)據(jù)比重;新聞稿來(lái)源上充分體現(xiàn)兩份報(bào)紙?jiān)戏时镜?代表本土的辦報(bào)風(fēng)格,報(bào)道所反映出來(lái)的城市形象也具有代表性和權(quán)威性;同時(shí),在報(bào)道傾向上以正面和中性為主,負(fù)面的新聞報(bào)道較少。在本章的最后一部分,筆者結(jié)合了內(nèi)容分析的相關(guān)數(shù)據(jù)以及兩份報(bào)紙的具體文本情況,對(duì)《合肥日?qǐng)?bào)》和《合肥晚報(bào)》樣本中呈現(xiàn)的主要合肥形象進(jìn)行了總結(jié)和分析,試圖呈現(xiàn)出"兩報(bào)"對(duì)于合肥新形象的差異化維度。其次,在第三章中通過(guò)采用主題框架分析的方法,選取了《合肥日?qǐng)?bào)》和《合肥晚報(bào)》兩份報(bào)紙中關(guān)于合肥"創(chuàng)建全國(guó)文明城市"的系列專題內(nèi)容。筆者從目標(biāo)樣本的搜集、主題框架的定義和提取、主題框架下的城市形象構(gòu)建這三大層面著手,進(jìn)而提取出兩份合肥本土報(bào)紙各自的"問(wèn)題框架"、"治理框架"以及"成就框架",通過(guò)探索每一份報(bào)紙下具體的主題框架下不同的建構(gòu)邏輯和方式,從而解讀出"兩報(bào)"對(duì)于合肥城市形象的構(gòu)建策略。最后,論文的第四章主要針對(duì)兩份本土報(bào)紙所塑造的合肥城市形象的不足之處,筆者站在報(bào)紙未來(lái)發(fā)展的角度提出了切實(shí)可行的構(gòu)建策略和優(yōu)化措施,進(jìn)一步確立了從城市定位的精準(zhǔn)化、城市形象打造的系統(tǒng)化、活動(dòng)報(bào)道的針對(duì)性、傳播原則的客觀公正性這四大維度入手,以期完善和優(yōu)化兩份本土報(bào)對(duì)于合肥城市形象的構(gòu)建思路和策略。
[Abstract]:In twenty-first Century, Hefei opened a new great tide of construction in the "big construction" in.2006, which made Hefei stride the pace of building a modern Binhu city and successfully eliminated the construction problem of "old Hefei". In 2011, the construction plan of great lakes, which was opened by the adjustment of Hefei administrative division as the starting point of construction, once promoted the new city construction of Hefei. In 2013, the Hefei municipal Party committee center group theory study will put forward the city development orientation of "the Great Lake City, the innovation highland", the city card and the city image of Hefei are facing new opportunities. This paper mainly discusses the two mainstream local newspapers of Hefei, the Hefei daily newspaper and the Hefei evening newspaper in the face of the new urban development opportunities. For the construction of the city image of Hefei, the author selected two reports from the beginning of the adjustment of the administrative division of Hefei in 2011 to the end of the construction of the state "12th Five-Year" in 2015. The second chapters of the paper analyzed the sample text by the method of content analysis. First, the actual samples of the two newspapers were integrated. And with reference to the sampling methods used by the predecessors on this kind of research, the author finally determines that the sampling method of "synthetic week" is used to extract the target samples, and then the contents of all the reports on the city image of Hefei are statistically analyzed and analyzed. The source of the news, the source of the news report and the five categories of the news nature (tendentiousness) are cut in and statistics. Through the statistics and analysis of the separate categories of the two newspapers, it can be seen that the news reports of the two local newspapers in Hefei reflect the government control and the government image in the shaping of the city image. It has always been the focus of the two newspapers. The presentation of news genres in the two newspaper samples is also in line with the characteristics of the mainstream newspapers in the city. That is, the news category occupies more than 80% of the sample data, and the "depth report" is the second place, occupying more than 10% of the data. The source of the press releases fully embodies two. The newspaper is rooted in Hefei local, representing the local style of running the newspaper. The city image reflected by the report is also representative and authoritative. At the same time, the tendency of the report is positive and neutral, and the negative news reports are few. In the last part of this chapter, the author combines the related data of content analysis and the concrete of the two newspapers. The text is summarized and analyzed on the main Hefei images in the samples of the Hefei daily and Hefei evening news, trying to show the difference dimension of the new image of the "two newspapers". Secondly, in the third chapter, by adopting the method of the analysis of the theme framework, the third chapters are selected in the two newspapers of the "Hefei Daily >" and the < Hefei Evening Newspaper >. From the three major aspects of the collection of the target samples, the definition and extraction of the theme framework and the urban image construction under the theme framework, the author starts with the extraction of the "problem frame" of the two Hefei local newspapers, the "governance framework" and "the achievement framework", by exploring every newspaper. The different construction logic and way under the specific theme frame, so as to interpret the construction strategy of "two newspapers" for the city image of Hefei. Finally, the fourth chapter of the paper mainly aims at the shortcomings of the urban image of Hefei, which is shaped by the two local newspapers, and the author puts forward a practical and feasible construction strategy in the perspective of the future development of the newspaper. In order to improve and optimize the ideas and Strategies of the construction of the city image of Hefei, the four dimensions of the precision of the city positioning, the systematization of the city image building, the pertinence of the activity reports and the objective fairness of the communication principles are further established.

【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G212

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