發(fā)布時間：2018-05-09 03:39

  本文選題：合肥日報 + 合肥晚報　； 參考：《安徽大學(xué)》2017年碩士論文

【摘要】：21世紀(jì),合肥開啟了新的大建設(shè)浪潮。2006年的"大建設(shè)"使得合肥邁開了建設(shè)現(xiàn)代化濱湖大城市的步伐,成功破除了"老合肥"的建設(shè)難題;而2011年以合肥行政區(qū)劃調(diào)整為建設(shè)起點開啟的大湖名城建設(shè)規(guī)劃,一度將合肥的城市建設(shè)推進(jìn)了新的高潮,到了 2013年,合肥市委中心組理論學(xué)習(xí)會提出"大湖名城、創(chuàng)新高地"的城市發(fā)展定位,合肥的城市名片和城市形象的打造面臨著新的機遇。本文主要探討合肥市的兩家主流本土報《合肥日報》和《合肥晚報》在面臨新的城市發(fā)展契機對于合肥城市形象的建構(gòu)情況,筆者選取了兩報從2011年合肥行政區(qū)劃調(diào)整開始到2015年國家"十二五"建設(shè)結(jié)束之間的報道樣本為研究對象。論文的第二章運用內(nèi)容分析的方法對抽樣文本進(jìn)行分析。首先,綜合兩份報紙的實際樣本情況以及借鑒前人關(guān)于此類研究所采用的抽樣方法,筆者最終確定采用"合成周"的抽樣方法對目標(biāo)樣本進(jìn)行抽取,然后對抽得樣本中所有關(guān)于合肥城市形象的報道內(nèi)容進(jìn)行有效的統(tǒng)計和分析。筆者主要從報道的主題類別、報道的新聞體裁、報道的消息來源、報道的新聞稿來源以及報道的新聞性質(zhì)(傾向性)五大類目指標(biāo)進(jìn)行切入和統(tǒng)計,通過對兩家報紙分門別類的統(tǒng)計和分析可以看出:合肥這兩家本土報紙的新聞報道在城市形象的塑造上體現(xiàn)了以政府控制主導(dǎo),政府形象始終是兩家報紙極力打造的重點;兩報樣本報道中的新聞體裁呈現(xiàn)情況也是符合城市主流報紙的特點,即"消息類"的新聞體裁占據(jù)著樣本80%以上的數(shù)據(jù)比重,而"深度報道"位列其次,占據(jù)著10%以上的數(shù)據(jù)比重;新聞稿來源上充分體現(xiàn)兩份報紙扎根合肥本地,代表本土的辦報風(fēng)格,報道所反映出來的城市形象也具有代表性和權(quán)威性;同時,在報道傾向上以正面和中性為主,負(fù)面的新聞報道較少。在本章的最后一部分,筆者結(jié)合了內(nèi)容分析的相關(guān)數(shù)據(jù)以及兩份報紙的具體文本情況,對《合肥日報》和《合肥晚報》樣本中呈現(xiàn)的主要合肥形象進(jìn)行了總結(jié)和分析,試圖呈現(xiàn)出"兩報"對于合肥新形象的差異化維度。其次,在第三章中通過采用主題框架分析的方法,選取了《合肥日報》和《合肥晚報》兩份報紙中關(guān)于合肥"創(chuàng)建全國文明城市"的系列專題內(nèi)容。筆者從目標(biāo)樣本的搜集、主題框架的定義和提取、主題框架下的城市形象構(gòu)建這三大層面著手,進(jìn)而提取出兩份合肥本土報紙各自的"問題框架"、"治理框架"以及"成就框架",通過探索每一份報紙下具體的主題框架下不同的建構(gòu)邏輯和方式,從而解讀出"兩報"對于合肥城市形象的構(gòu)建策略。最后,論文的第四章主要針對兩份本土報紙所塑造的合肥城市形象的不足之處,筆者站在報紙未來發(fā)展的角度提出了切實可行的構(gòu)建策略和優(yōu)化措施,進(jìn)一步確立了從城市定位的精準(zhǔn)化、城市形象打造的系統(tǒng)化、活動報道的針對性、傳播原則的客觀公正性這四大維度入手,以期完善和優(yōu)化兩份本土報對于合肥城市形象的構(gòu)建思路和策略。
[Abstract]:In twenty-first Century, Hefei opened a new great tide of construction in the "big construction" in.2006, which made Hefei stride the pace of building a modern Binhu city and successfully eliminated the construction problem of "old Hefei". In 2011, the construction plan of great lakes, which was opened by the adjustment of Hefei administrative division as the starting point of construction, once promoted the new city construction of Hefei. In 2013, the Hefei municipal Party committee center group theory study will put forward the city development orientation of "the Great Lake City, the innovation highland", the city card and the city image of Hefei are facing new opportunities. This paper mainly discusses the two mainstream local newspapers of Hefei, the Hefei daily newspaper and the Hefei evening newspaper in the face of the new urban development opportunities. For the construction of the city image of Hefei, the author selected two reports from the beginning of the adjustment of the administrative division of Hefei in 2011 to the end of the construction of the state "12th Five-Year" in 2015. The second chapters of the paper analyzed the sample text by the method of content analysis. First, the actual samples of the two newspapers were integrated. And with reference to the sampling methods used by the predecessors on this kind of research, the author finally determines that the sampling method of "synthetic week" is used to extract the target samples, and then the contents of all the reports on the city image of Hefei are statistically analyzed and analyzed. The source of the news, the source of the news report and the five categories of the news nature (tendentiousness) are cut in and statistics. Through the statistics and analysis of the separate categories of the two newspapers, it can be seen that the news reports of the two local newspapers in Hefei reflect the government control and the government image in the shaping of the city image. It has always been the focus of the two newspapers. The presentation of news genres in the two newspaper samples is also in line with the characteristics of the mainstream newspapers in the city. That is, the news category occupies more than 80% of the sample data, and the "depth report" is the second place, occupying more than 10% of the data. The source of the press releases fully embodies two. The newspaper is rooted in Hefei local, representing the local style of running the newspaper. The city image reflected by the report is also representative and authoritative. At the same time, the tendency of the report is positive and neutral, and the negative news reports are few. In the last part of this chapter, the author combines the related data of content analysis and the concrete of the two newspapers. The text is summarized and analyzed on the main Hefei images in the samples of the Hefei daily and Hefei evening news, trying to show the difference dimension of the new image of the "two newspapers". Secondly, in the third chapter, by adopting the method of the analysis of the theme framework, the third chapters are selected in the two newspapers of the "Hefei Daily >" and the < Hefei Evening Newspaper >. From the three major aspects of the collection of the target samples, the definition and extraction of the theme framework and the urban image construction under the theme framework, the author starts with the extraction of the "problem frame" of the two Hefei local newspapers, the "governance framework" and "the achievement framework", by exploring every newspaper. The different construction logic and way under the specific theme frame, so as to interpret the construction strategy of "two newspapers" for the city image of Hefei. Finally, the fourth chapter of the paper mainly aims at the shortcomings of the urban image of Hefei, which is shaped by the two local newspapers, and the author puts forward a practical and feasible construction strategy in the perspective of the future development of the newspaper. In order to improve and optimize the ideas and Strategies of the construction of the city image of Hefei, the four dimensions of the precision of the city positioning, the systematization of the city image building, the pertinence of the activity reports and the objective fairness of the communication principles are further established.

【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G212

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李新麗;;媒介融合背景下合肥城市形象對外傳播新常態(tài)[J];新聞世界;2016年02期

2 許夢雅;;從“城市名片”到“城市品牌”——合肥城市品牌形象傳播探析[J];合肥學(xué)院學(xué)報(社會科學(xué)版);2015年04期

3 方琪;;城市形象傳播策略研究——以武漢市創(chuàng)建“全國文明城市”為例[J];今傳媒;2015年06期

4 梅瀟;;我國城市形象傳播研究綜述(1997—2013)[J];南京曉莊學(xué)院學(xué)報;2015年01期

5 何磊;郝文杰;;合肥城市視覺形象設(shè)計與研究[J];山東農(nóng)業(yè)工程學(xué)院學(xué)報;2015年01期

6 巫業(yè)林;;傳統(tǒng)報業(yè)的創(chuàng)新“樣本”——《合肥日報》創(chuàng)刊5年來的實踐與探索[J];中國報業(yè);2014年21期

7 何紅艷;王夢婕;;創(chuàng)新擴散理論視域下合肥城市形象定位分析[J];中國名城;2014年08期

8 劉華欣;;大眾傳媒塑造和培養(yǎng)城市精神策略研究——以地方媒體創(chuàng)建“全國文明城市”報道研究為例[J];新聞知識;2014年01期

9 盛廣耀;;城市治理研究評述[J];城市問題;2012年10期

10 周萍;張建冰;;區(qū)域性報紙建構(gòu)城市形象的實證研究——以《貴陽晚報》在2011年民運會期間的報道為例[J];新聞知識;2012年10期

，

本文編號：1864428