本文選題：《青年實話》 + 蘇區(qū)精神�。� 參考：《湘潭大學(xué)》2017年碩士論文

【摘要】：《青年實話》是共青團(tuán)蘇區(qū)中央局的機(jī)關(guān)報,也稱為少共中央局的機(jī)關(guān)報。1931年7月1日,《青年實話》于江西龍崗創(chuàng)刊,至1934年9月30日紅軍長征前夕停刊,一共出版113期。《青年實話》是江西蘇區(qū)四大報刊之一,它不僅在介紹國內(nèi)外革命局勢、宣傳與動員革命、探討工作原則與工作方法等方面作出了重要貢獻(xiàn),又尤其在對蘇區(qū)精神的傳播上產(chǎn)生了重要影響。2011年11月4日,習(xí)近平明確提出以堅定信念、求真務(wù)實、一心為民、清正廉潔、艱苦奮斗、無私奉獻(xiàn)、爭創(chuàng)一流八個方面為內(nèi)涵的蘇區(qū)精神,在《青年實話》共2164條文字樣本中,有1248條在內(nèi)容上明確體現(xiàn)了對上述內(nèi)涵的傳播,比如傳播馬克思主義思想與紅色革命文化、宣傳革命必將取得勝利的堅定信念、宣傳實事求是的理論原則與具體方法、強調(diào)以群眾為核心的工作原則、抨擊貪腐和官僚作風(fēng)、動員蘇區(qū)人民和革命團(tuán)體發(fā)展經(jīng)濟(jì)與擴(kuò)大紅軍、倡導(dǎo)以競賽方式組織工作等等�！肚嗄陮嵲挕穼μK區(qū)精神的傳播運用了五個方面的傳播策略:在傳播主體上,《青年實話》建立了一批知名穩(wěn)定的作者群體,建立了較完備的發(fā)行網(wǎng)絡(luò);在傳播內(nèi)容上兼具生動、趣味、通俗、鮮明的特點;在傳播渠道上通過建立發(fā)行網(wǎng)絡(luò)、行政推廣、促銷與讀報工作進(jìn)行推廣;在傳播對象上,以青年群眾為主要受眾,以紅軍為重點受眾,又以婦女、兒童為延伸受眾;在互動與反饋機(jī)制上,則通過組織活動、征求與刊載讀者來信、登載發(fā)行數(shù)據(jù)來加強與讀者的互動交流�！肚嗄陮嵲挕穼μK區(qū)精神的傳播活動取得了良好的傳播效果,這主要體現(xiàn)為《青年實話》受到了讀者的廣泛歡迎,它的發(fā)行量在最高時期達(dá)到了3萬份,刊物的影響力得到增強;同時,青年群眾積極響應(yīng)《青年實話》的號召,積極參與到共青團(tuán)的工作當(dāng)中;最后,共青團(tuán)組織的工作方法開始轉(zhuǎn)變,工作效果得以凸顯。同時,《青年實話》對蘇區(qū)精神的傳播也存在三個方面的問題:在硬件設(shè)施上體現(xiàn)為印刷和發(fā)行的不完善;在編輯排版上體現(xiàn)為議題的重復(fù)性高且較瑣碎;在內(nèi)容上體現(xiàn)為某些傳播活動具有真實性爭議。以史為鑒,《青年實話》對蘇區(qū)精神的傳播活動對當(dāng)代媒介經(jīng)營具有三方面的啟示意義:內(nèi)容為王是媒介生產(chǎn)的核心原則,傳統(tǒng)媒體在新媒體環(huán)境下應(yīng)發(fā)揮內(nèi)容優(yōu)勢;受眾需求是調(diào)整媒介生產(chǎn)的導(dǎo)向,媒介應(yīng)在受眾與市場之間找到一個平衡點;媒介應(yīng)具備品牌意識,通過活動組織與營銷創(chuàng)造品牌效益。
[Abstract]:"the Truth of Youth" is the organ of the Central Bureau of the Soviet Central Bureau of the Communist Youth League, also known as the mouthpiece of the Central Bureau of the less Communist Party. On July 1, 1931, "the Truth of Youth" was founded in Longgang, Jiangxi, and ceased publication on the eve of the Red Army's long March on September 30, 1934. A total of 113 issues have been published. Truth of Youth is one of the four major newspapers and periodicals in the Soviet area of Jiangxi Province. It has not only made important contributions in introducing the revolutionary situation at home and abroad, propaganda and mobilization of revolution, and in discussing working principles and methods, etc. On November 4, 2011, Xi Jinping made clear his firm belief, seeking truth and pragmatism, single-mindedly serving the people, being honest, honest, hard work, and selfless dedication, The spirit of the Soviet area with the connotation of striving for the first class in eight aspects, out of a total of 2164 text samples of "the Truth of Youth", 1248 clearly reflect the dissemination of the above-mentioned connotations in content, such as the dissemination of Marxist thought and red revolutionary culture. To propagate the firm belief that the revolution will surely succeed, to publicize the theoretical principles and concrete methods of seeking truth from facts, to stress the principle of working with the masses as the core, and to attack corruption and bureaucracy. Mobilize the people and revolutionary groups in the Soviet areas to develop the economy and expand the Red Army. Advocating the organization of work in a competitive manner, etc. "Youth Truth" uses five communication strategies to spread the spirit of the Soviet area: on the subject of communication, "Young Truth" has established a group of well-known and stable writers. Has established a relatively complete distribution network; has both vivid, interesting, popular and vivid characteristics in the content of communication; has carried on the promotion through establishing the distribution network, the administrative promotion, the promotion and the newspaper reading work in the dissemination channel; in the dissemination object, has carried on the promotion through the establishment distribution network, the promotion and the newspaper reading work; Young people as the main audience, the Red Army as the key audience, and women and children as the extension audience; in the mechanism of interaction and feedback, readers' letters are solicited and published through organizing activities. Publication of data to enhance interactive communication with readers. Youth Truth has achieved good results in spreading the spirit of the Soviet region, which is mainly reflected in the fact that Young Truth has been widely welcomed by readers. Its circulation reached 30,000 at its peak, and its influence was enhanced. At the same time, the young people responded positively to the call of the Youth Truth and actively participated in the work of the Communist Youth League. The working methods of the Communist Youth League began to change and the results of the work became prominent. At the same time, there are three problems in spreading the spirit of the Soviet area in "Youth Truth": the imperfection of printing and distribution in hardware facilities, the high reproducibility and triviality of topics in editing and typesetting; In terms of content, some communication activities have authenticity controversy. Taking history as a mirror, "Youth Truth" has three enlightenments to modern media management: content is the core principle of media production, and traditional media should give full play to its advantages in the new media environment; Audience demand is the direction of adjusting media production, media should find a balance between audience and market, media should have brand awareness and create brand benefit through activity organization and marketing.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G219.29

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