央視暑期節(jié)目發(fā)布會(huì):看“央視影音”創(chuàng)新服務(wù)態(tài)
發(fā)布時(shí)間:2018-04-22 18:01
本文選題:傳播矩陣 + 傳播范圍。 參考:《傳媒》2017年15期
【摘要】:正本刊訊(記者沈金萍)7月28日上午,中央電視臺(tái)2017"點(diǎn)亮熒屏"暑期新節(jié)目發(fā)布會(huì)在梅地亞中心舉行。本次發(fā)布會(huì)除了推介央視暑期節(jié)目之外,還著力展示了"央視影音"的融合成果,"央視影音"客戶端"暑期節(jié)目,我來服務(wù)"的展示讓人眼前一亮。為了拓展傳播范圍,讓廣大網(wǎng)友更好地收看央視暑期節(jié)目,"央視影音"打造全方位傳播矩陣,覆蓋電腦、手機(jī)、IPTV、互聯(lián)網(wǎng)電視等多終端,并能同時(shí)一鍵分發(fā)到微博、微信第三方平臺(tái),構(gòu)建起了中國(guó)
[Abstract]:In addition to CCTV ' s summer programme , CCTV ' s CCTV Summer Program , CCTV ' s " CCTV " Client " Summer Program , I ' ve served " has been shown to make people look ahead . In addition to CCTV ' s summer program , CCTV Movie and TV set up multi - terminal , such as computers , mobile phones , IPTV , Internet TV , etc . , and can simultaneously distribute to micro - blog , micro - trust third - party platform and build China .
【分類號(hào)】:G229.2
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本文編號(hào):1788317
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