本文選題：明星秀 + 綜藝節(jié)目��； 參考：《南昌大學(xué)》2017年碩士論文

【摘要】：近年來,隨著我國的經(jīng)濟水平的發(fā)展以及我國電視受眾的審美的改變,我國電視綜藝節(jié)目發(fā)展勢呈現(xiàn)多元化多棲化發(fā)展,勢頭突飛猛進,每年都有口碑與收益并入的節(jié)目脫穎而出。而明星秀更是近幾年來獨占鰲頭的綜藝節(jié)目類型。根據(jù)本文的研究范圍,這類節(jié)目即以明星作為直接參與者以各種形式進行演繹、演出,并參與時長占節(jié)目時長比三分之二的節(jié)目的綜藝節(jié)目,可稱為明星秀。明星名人的參與,不僅僅局限于作為綜藝節(jié)目的嘉賓出現(xiàn),更多的是綜藝節(jié)目選擇為明星名人服務(wù),甚至有的綜藝節(jié)目出現(xiàn)為明星名人量身打造等現(xiàn)象。我國電視綜藝節(jié)目如今屬于“高投入高產(chǎn)出”的局面,越來越多的明星秀節(jié)目成為電視臺競爭、電視觀眾追捧、以及廣告商搶奪的香餑餑。而電視綜藝節(jié)目作為商業(yè)與綜藝娛樂的互動文本,通過明星名人的加盟參與,甚至制作,產(chǎn)業(yè)化的運作模式也更好地促進了電視綜藝節(jié)目實現(xiàn)成功的商業(yè)營銷。目前,我國對于明星秀節(jié)目并沒有完全準確的定義,因此筆者通過數(shù)據(jù)整理法統(tǒng)計了2015年至2016年我國省級以上衛(wèi)視綜藝節(jié)目,以小見大,運用理論分析法、數(shù)據(jù)分析法、個案研究法、文獻法對我國電視綜藝節(jié)目明星秀進行界定及研究。通過梳理并對比近幾年中國綜藝節(jié)目明星秀綜藝的發(fā)展趨勢,可以看出我國綜藝節(jié)目的變遷史,這不僅是體現(xiàn)出了我國綜藝節(jié)目內(nèi)容格局的轉(zhuǎn)變,也體現(xiàn)出了受眾心理需求的變化對電視綜藝節(jié)目創(chuàng)作的影響。因此我們需要對這一發(fā)展變化進行系列探索研究,探究如今火熱的綜藝節(jié)目明星秀會給當下帶來怎樣的傳播效果,存在哪些問題,從而得出綜藝節(jié)目今后的發(fā)展方向,如何使得綜藝節(jié)目在未來的道路上真正做到內(nèi)容至上,品質(zhì)至上,并且給觀眾帶來寓教于樂的綜藝效果。同時,筆者也在本文中提出了對于現(xiàn)代電視綜藝節(jié)目明星秀的價值與責(zé)任的思考,為規(guī)范一些電視綜藝節(jié)目明星秀中的明星名人參與者提出良好的建議,鼓勵參與者更好地服務(wù)于電視節(jié)目以及廣大觀眾。
[Abstract]:In recent years, with the development of the economic level of our country and the aesthetic change of the TV audience in our country, the development trend of the TV variety show diversified and multi-perch development in our country, and the momentum is advancing by leaps and bounds. Every year, word of mouth and earnings merge into the show stand out. And star show is the variety show type that dominates in recent years. According to the research scope of this paper, this kind of program is a variety show in which stars are taken as direct participants to perform in various forms, and participate in variety shows which account for 2/3 of the duration of the programs, which can be called star shows. Celebrity participation is not only limited to the appearance of guests as variety shows, more variety shows choose to serve celebrities, and even some variety shows appear as celebrity tailor-made phenomenon. The TV variety show in our country now belongs to the situation of "high input and high output". More and more star shows have become the competition of TV station, the TV audience is in pursuit, and the advertisers have snatched up the hot spots. As the interactive text of commercial and entertainment, TV variety show can promote the successful commercial marketing of TV variety show through the participation of celebrities, even the production and industrialization. At present, there is no complete and accurate definition of star show in our country. Therefore, the author, through the data collation method, has counted the variety programs of China's provincial level satellite TV from 2015 to 2016. Through a small part, I can see the whole, using theoretical analysis method and data analysis method. Case study method and literature method define and research the TV variety show star show in China. Through combing and comparing the development trend of Chinese variety show star show in recent years, we can see the changing history of Chinese variety show, which not only reflects the change of content pattern of variety show in our country. It also reflects the influence of the changes of the audience's psychological needs on the creation of TV variety programs. Therefore, we need to carry out a series of exploration and research on this development and change, to explore how the hot variety show star show will bring about the current communication effect, and what problems exist, so as to obtain the future development direction of the variety show. How to make variety show in the future on the road to truly achieve the highest content, quality first, and bring to the audience the variety effect of education in fun. At the same time, the author also puts forward some thoughts on the value and responsibility of modern TV variety show star show, and puts forward good suggestions for standardizing some celebrity participants in TV variety show star show. Participants are encouraged to better serve television programmes and the wider audience.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G222

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