本文選題：電視節(jié)目 + 價(jià)值追求��； 參考：《新聞戰(zhàn)線》2017年09期

【摘要】：大眾傳媒任何一個(gè)欄目、頻道、節(jié)目的設(shè)計(jì)與策劃都離不開其"目的為何,為誰服務(wù)"的價(jià)值追問�！吨袊娫~大會(huì)》《朗讀者》等大型文化益智類節(jié)目廣受歡迎,從某種意義上說,是對(duì)媒體過度娛樂化、消遣化的一種糾偏與矯正,是對(duì)媒介消費(fèi)主義傾向的一種抵制與反叛,是對(duì)傳統(tǒng)文化的追思與傳承,更是網(wǎng)絡(luò)語境下自媒體時(shí)代大眾傳媒如何介入民族精神弘揚(yáng)與社會(huì)輿論引導(dǎo)的一次大膽創(chuàng)新和嘗試。
[Abstract]:The design and planning of any column, channel, program of the mass media can not be separated from its value of "what is the purpose and who to serve". Large-scale cultural and intellectual programs such as the Chinese Poetry Congress, the Reader, and so on, are very popular. In a sense, it is a correction and correction of excessive entertainment and recreation of the media, a kind of resistance and rebellion against the tendency of media consumerism, and a reflection and inheritance of traditional culture. It is also a bold innovation and attempt on how the mass media intervene in the national spirit promotion and the guidance of public opinion in the network context.
【作者單位】： 陜西科技大學(xué)設(shè)計(jì)與藝術(shù)學(xué)院;正邦品牌顧問服務(wù)集團(tuán);正邦品牌顧問服務(wù)集團(tuán)創(chuàng)意群;
【分類號(hào)】：G222

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本文編號(hào)：1786098