本文選題：隱喻 + 媒介環(huán)境學(xué)　； 參考：《甘肅社會科學(xué)》2017年05期

【摘要】：傳播學(xué)第三大學(xué)派——媒介環(huán)境學(xué)派的諸多著名論斷常遭人誤解,一個重要原因是其頻繁的隱喻運用被人難以理解甚或視而不見。以該學(xué)派代表人物麥克盧漢、尼爾·波斯曼、沃爾特·翁為考察中心,梳理其隱喻表達方式的典型表現(xiàn),剖析其內(nèi)在的隱喻思維及動因,認為從形式層面把握其隱喻表達及隱喻思維乃是理解該學(xué)派思想體系有效而不可忽視的路徑;同時提出,在我們接受與發(fā)展媒介環(huán)境學(xué)時、在人們的思想和行動中、在觀察這個充斥媒介的世界時,隱喻是一種重要的技術(shù);進而在學(xué)界已有認識的基礎(chǔ)上,正式提出媒介環(huán)境學(xué)具有泛隱喻觀的重要特點。
[Abstract]:Many famous theories of Media Environment School, the third largest school of communication, are often misunderstood, one of the important reasons is that their frequent use of metaphor is difficult to understand or even blind. Taking McLuhan, Neil Perseman and Walter Weng, the representative figures of this school, as the research centers, the typical expressions of metaphorical expressions are combed out, and their internal metaphorical thinking and motivation are analyzed. The author holds that it is an effective and unnegligible way to understand the metaphorical expression and metaphorical thinking of the school from the formal level, and points out that in the course of accepting and developing the media environment, in the course of people's thought and action, Metaphor is an important technology in observing the world full of media, and on the basis of the existing knowledge in academic circles, it is formally proposed that media environment has the important characteristics of pan-metaphorical view.
【作者單位】： 西北師范大學(xué)傳媒學(xué)院;
【基金】：西北師范大學(xué)青年教師科研能力提升計劃骨干項目(編號:SKGG16024)階段性成果
【分類號】：G206
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本文編號：1781507