本文選題：中老年 + 上網(wǎng)行為��； 參考：《現(xiàn)代傳播(中國(guó)傳媒大學(xué)學(xué)報(bào))》2017年06期

【摘要】：通過(guò)調(diào)查中老年電腦網(wǎng)民的上網(wǎng)行為,一是發(fā)現(xiàn)服務(wù)優(yōu)勢(shì)與特定目的是他們上網(wǎng)和接觸不同網(wǎng)絡(luò)服務(wù)的主要原因,并表現(xiàn)為以信息獲取為主體的活動(dòng)模式和功用評(píng)價(jià),急需老年網(wǎng)站的專業(yè)化建設(shè)及大力推廣;二是得出用戶因素是影響其上網(wǎng)行為的根本因素,媒介因素是影響其對(duì)不同網(wǎng)絡(luò)服務(wù)接觸頻率或接受態(tài)度的關(guān)鍵因素,環(huán)境因素主要會(huì)影響其對(duì)不同網(wǎng)絡(luò)服務(wù)的接觸態(tài)度,進(jìn)而結(jié)合積極老齡化的內(nèi)涵提出了網(wǎng)絡(luò)媒介的惠老發(fā)展策略。策略包括提高老年群體的觸網(wǎng)意識(shí)和上網(wǎng)能力,推廣老人上網(wǎng)設(shè)備和信息無(wú)障礙設(shè)計(jì),加強(qiáng)營(yíng)造關(guān)懷、養(yǎng)用結(jié)合的網(wǎng)絡(luò)媒體內(nèi)容惠老建設(shè)和傳統(tǒng)老年媒體的網(wǎng)絡(luò)化傳播,構(gòu)建網(wǎng)絡(luò)化居家養(yǎng)老生活服務(wù)系統(tǒng),培育網(wǎng)絡(luò)媒介惠老發(fā)展的內(nèi)外支撐環(huán)境等。
[Abstract]:Through investigating the Internet behavior of the middle-aged and elderly computer users, the first is to find that the main reasons for their access to the Internet and different network services are the service advantages and specific purposes, and the main performance is the activity mode and function evaluation with information acquisition as the main body. The professional construction and promotion of the elderly websites are urgently needed. Second, it is concluded that the user factor is the fundamental factor affecting their Internet access behavior, and the media factor is the key factor affecting their contact frequency or attitude towards different network services. Environmental factors will mainly affect their contact attitude to different network services, and then put forward the strategy of promoting the old development of network media combined with the connotation of active aging. The strategies include improving the sense of network contact and ability of the elderly, popularizing the design of network equipment and information accessibility for the elderly, strengthening the construction of care, building up the network media content with the combination of maintenance and use, and the network communication of the traditional media for the elderly. To construct the network-based life service system for the aged and foster the supporting environment for the development of the network media.
【作者單位】： 哈爾濱工業(yè)大學(xué)媒體技術(shù)與藝術(shù)系;
【基金】：國(guó)家社科基金青年項(xiàng)目“‘三網(wǎng)融合’背景下老年群體媒介訴求與滿足策略的實(shí)證研究”(項(xiàng)目編號(hào):11CXW024)的研究成果
【分類號(hào)】：C913.6;G206
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本文編號(hào)：1780877