本文選題：網(wǎng)絡(luò)體育新聞 + 體育新聞��； 參考：《山東師范大學(xué)》2017年碩士論文

【摘要】：互聯(lián)網(wǎng)的興起和發(fā)展帶動(dòng)了網(wǎng)絡(luò)新聞的發(fā)展,在網(wǎng)絡(luò)新聞中,關(guān)于體育的新聞,是媒體報(bào)道的重點(diǎn)。如今,網(wǎng)絡(luò)體育新聞的影響力越來(lái)越大,在該領(lǐng)域,大型商業(yè)門(mén)戶網(wǎng)站下設(shè)的體育新聞?lì)l道對(duì)我國(guó)體育事業(yè)做出了突出的貢獻(xiàn)。新浪網(wǎng)作為我國(guó)大型商業(yè)門(mén)戶網(wǎng)站中的一員,其受眾龐大,影響力廣泛,在國(guó)內(nèi)網(wǎng)絡(luò)體育新聞?lì)I(lǐng)域占據(jù)了領(lǐng)先的地位,研究新浪網(wǎng)體育新聞,有助于人們了解體育賽事,投身體育運(yùn)動(dòng),傳播體育文化,有助于我國(guó)網(wǎng)絡(luò)體育新聞的健康發(fā)展。本文運(yùn)用文獻(xiàn)資料法、內(nèi)容分析法、對(duì)比分析法及數(shù)理統(tǒng)計(jì)法等,以新浪網(wǎng)體育新聞為研究對(duì)象,分析了新浪網(wǎng)體育新聞的起步及發(fā)展;分析了新浪網(wǎng)體育新聞的頁(yè)面布局、欄目設(shè)置、色彩運(yùn)用、內(nèi)容設(shè)置、信息量變化、信息來(lái)源、報(bào)道體裁、報(bào)道領(lǐng)域、表現(xiàn)形式、報(bào)道篇幅及新聞標(biāo)題等;將新浪體育與虎撲體育、新浪體育與騰訊體育進(jìn)行了比較分析。研究新浪網(wǎng)體育新聞后,發(fā)現(xiàn)有以下特征:改版后的頁(yè)面,分區(qū)更加合理,頁(yè)面主題內(nèi)容更加簡(jiǎn)練,涵蓋內(nèi)容更加廣泛,頁(yè)面字體及字號(hào)的設(shè)置方便了受眾的識(shí)別,高清圖片、自動(dòng)翻頁(yè)圖集及圣誕紅色的運(yùn)用增強(qiáng)了用戶的體驗(yàn),新聞標(biāo)題符合了受眾的視覺(jué)習(xí)慣和閱讀理解力,注重視頻及圖片的點(diǎn)擊訪問(wèn)量,注重信息的海量性、整合性、時(shí)效性及互動(dòng)性,重視對(duì)競(jìng)技體育的報(bào)道,注重運(yùn)用議程設(shè)置等。但是也存在一些問(wèn)題:原創(chuàng)的稿件數(shù)量不足,深度報(bào)道不夠,相關(guān)閱讀版塊與正文內(nèi)容的關(guān)聯(lián)性差,標(biāo)題相似、內(nèi)容相似的稿件多,不重視全民健身,存在娛樂(lè)化現(xiàn)象等。針對(duì)本研究中發(fā)現(xiàn)的問(wèn)題及潛在的問(wèn)題,提出以下優(yōu)化策略:要注重原創(chuàng)報(bào)道、深度報(bào)道、相關(guān)閱讀報(bào)道、學(xué)校體育及群眾體育等的報(bào)道,充實(shí)報(bào)道內(nèi)容;把握好娛樂(lè)化的程度;加強(qiáng)與相關(guān)機(jī)構(gòu)的合作;加強(qiáng)傳播者的各方面素質(zhì);進(jìn)行宣傳教育,規(guī)范網(wǎng)絡(luò)管理;注重以人為本的深度報(bào)道方式;要依托移動(dòng)互聯(lián)網(wǎng),提升用戶的體驗(yàn)等。以上優(yōu)化策略有助于提高新浪網(wǎng)體育新聞的報(bào)道水平,增強(qiáng)其影響力,為其它網(wǎng)站的體育新聞提供參考,為我國(guó)網(wǎng)絡(luò)體育新聞的健康發(fā)展提供借鑒。
[Abstract]:The rise and development of the Internet has driven the development of the network news. In the network news, the news about sports is the focus of the media report. Nowadays, the influence of network sports news is more and more great. In this field, the sports news channel under the large commercial portal has made outstanding contribution to the sports cause of our country. Sina.com, as a member of our country's large commercial portal, has a large audience and wide influence, and occupies a leading position in the field of domestic network sports news. The study of Sina.com sports news is helpful for people to understand sports events. Taking part in sports and spreading sports culture will contribute to the healthy development of network sports news in China. Based on the methods of literature, content analysis, contrast analysis and mathematical statistics, this paper analyzes the start and development of Sina.com sports news, analyzes the page layout of Sina.com sports news, and takes Sina.com sports news as the research object. Column setting, color application, content setting, information quantity change, information source, reporting genre, reporting field, form of expression, length of report and news title, etc. Sina sports and Tencent sports comparative analysis. After studying the sports news of Sina. com, we found the following features: the revised page, the more reasonable the partition, the more concise the content of the page theme, the more extensive the covering content, the more convenient the setting of the font and the font size of the page is for the audience to identify, the high-definition picture, The use of automatic page turning atlas and Christmas red enhances the user's experience, news headlines conform to the audience's visual habits and reading comprehension, pay attention to the number of clicks on videos and pictures, and pay attention to the mass and integration of information. Timeliness and interactivity, attention to sports reporting, attention to the use of agenda setting. But there are also some problems: the number of original manuscripts is not enough, the depth of reports is not enough, the correlation between the relevant reading section and the text content is poor, the title is similar, the content is similar to the manuscripts, do not attach importance to the national fitness, there is entertainment phenomenon and so on. In view of the problems and potential problems found in this study, the following optimization strategies are put forward: pay attention to original reports, in-depth reports, related reading reports, school sports and mass sports reports, and enrich the content of the reports; Grasp the level of entertainment; strengthen cooperation with relevant institutions; strengthen the quality of communicators; carry out publicity and education, standardize network management; pay attention to people-oriented in-depth reporting; rely on the mobile Internet, Improve the user's experience, etc. The above optimization strategies are helpful to improve the reporting level of sports news of Sina.com, enhance its influence, provide reference for other websites' sports news, and provide reference for the healthy development of our country's network sports news.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G80-05;G206

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 杜友君;楊赫;;體育類(lèi)網(wǎng)絡(luò)表情符號(hào)的特性與傳播效果[J];上海體育學(xué)院學(xué)報(bào);2015年05期

2 楊文斌;;網(wǎng)絡(luò)體育新聞報(bào)道的弊端及應(yīng)對(duì)策略[J];中國(guó)報(bào)業(yè);2011年22期

3 夏艷;;試論網(wǎng)絡(luò)自媒體對(duì)體育新聞傳播的介入[J];新聞世界;2011年05期

4 萬(wàn)曉紅;;我國(guó)門(mén)戶網(wǎng)站體育新聞傳播模式的創(chuàng)新——以新浪、搜狐和網(wǎng)易體育頻道為例[J];現(xiàn)代傳播(中國(guó)傳媒大學(xué)學(xué)報(bào));2010年11期

5 殷國(guó)華;;新浪微博 開(kāi)創(chuàng)體育賽事報(bào)道新模式[J];廣告人;2010年08期

6 邵曉軍;;當(dāng)代網(wǎng)絡(luò)體育新聞的特點(diǎn)、問(wèn)題與發(fā)展方向[J];新聞知識(shí);2010年05期

7 祝越;;新浪網(wǎng)體育新聞報(bào)道特征和問(wèn)題[J];傳媒;2009年10期

8 劉娟;;專(zhuān)業(yè)體育網(wǎng)站虎撲網(wǎng)的傳播特色探析[J];傳媒觀察;2009年08期

9 高虹;;體育與媒體互動(dòng)影響研究[J];體育文化導(dǎo)刊;2009年03期

10 張彩;;當(dāng)前我國(guó)網(wǎng)絡(luò)體育新聞特征的研究[J];科技信息;2009年02期

相關(guān)碩士學(xué)位論文 前9條

1 陳明玉;網(wǎng)絡(luò)新聞專(zhuān)題對(duì)重大突發(fā)事件的報(bào)道研究[D];遼寧大學(xué);2012年

2 黃卓;網(wǎng)絡(luò)體育新聞的傳播研究[D];湖南大學(xué);2010年

3 付麗;新中國(guó)體育媒體發(fā)展研究[D];中央民族大學(xué);2010年

4 曹文陽(yáng);論大型體育賽事的媒體功能及運(yùn)行策略[D];蘭州大學(xué);2009年

5 李冀珩;我國(guó)體育新聞事業(yè)與體育產(chǎn)業(yè)化互動(dòng)模式研究[D];暨南大學(xué);2008年

6 屈濤;網(wǎng)絡(luò)體育新聞娛樂(lè)化研究[D];華中師范大學(xué);2007年

7 周次敏;網(wǎng)絡(luò)新聞專(zhuān)題現(xiàn)狀分析與對(duì)策研究[D];南昌大學(xué);2007年

8 張杰;網(wǎng)絡(luò)體育新聞傳播研究[D];山東大學(xué);2006年

9 姚文靖;從娛樂(lè)至死到理性回歸[D];河北大學(xué);2006年

，

本文編號(hào)：1779030