報紙的供給側(cè)結(jié)構(gòu)性改革和產(chǎn)業(yè)拓展分析
發(fā)布時間:2018-04-17 01:23
本文選題:移動互聯(lián) + 供給側(cè)。 參考:《編輯之友》2017年09期
【摘要】:中國移動互聯(lián)網(wǎng)發(fā)展進(jìn)入質(zhì)的飛躍期,不斷涌現(xiàn)的新技術(shù),引領(lǐng)了移動互聯(lián)網(wǎng)產(chǎn)業(yè)的革命性變革,顛覆了移動互聯(lián)網(wǎng)產(chǎn)業(yè)的發(fā)展路徑,促進(jìn)了移動互聯(lián)網(wǎng)產(chǎn)業(yè)的迅猛發(fā)展。在移動互聯(lián)視閾下,報紙轉(zhuǎn)型發(fā)展之路在于進(jìn)行供給側(cè)結(jié)構(gòu)性改革,實現(xiàn)傳統(tǒng)媒體和新媒體的融合發(fā)展,在媒體的內(nèi)容產(chǎn)品、傳播渠道、發(fā)展平臺、經(jīng)營管理和品牌建設(shè)方面,構(gòu)建五位一體融合發(fā)展的新格局。報紙?zhí)岣呓?jīng)濟(jì)效益的關(guān)鍵因素在于進(jìn)行產(chǎn)業(yè)拓展,使報紙的內(nèi)容生產(chǎn)與產(chǎn)業(yè)實現(xiàn)對接,打開產(chǎn)業(yè)發(fā)展通道,做好"加、減、乘、除"四項工作。
[Abstract]:The development of mobile Internet in China has entered a period of qualitative leaps and bounds, and the emerging new technologies have led the revolution of the mobile Internet industry, subverted the development path of the mobile Internet industry, and promoted the rapid development of the mobile Internet industry.From the perspective of mobile interconnection, the road of newspaper transformation and development lies in the supply-side structural reform, the integration and development of traditional media and new media, and the development of media content products, communication channels, development platforms, management and brand building.Construct a new pattern of integration and development of the five-in-one.The key factor of increasing economic benefit of newspaper lies in the development of industry, making the content production of newspaper realize the docking with industry, opening the channel of industry development, doing well the four tasks of "add, subtract, multiply, divide".
【作者單位】: 市場信息報;
【分類號】:G219.2
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本文編號:1761450
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