本文選題：“第一人”效果 + 公益廣告�。� 參考：《新聞傳播》2017年03期

【摘要】：本文主要研究的是,在如今新媒體的環(huán)境下,公益廣告作為積極社會(huì)信息會(huì)對(duì)大學(xué)生產(chǎn)生怎樣的影響,是否存在"第一人"效果的現(xiàn)象。本研究選取問卷調(diào)查法,選取在校的大學(xué)生以及研究生200人作為研究樣本。經(jīng)過數(shù)據(jù)分析及研究發(fā)現(xiàn),"第一人"效果確實(shí)存在,并在性別和學(xué)歷等影響因素中表現(xiàn)出不同的相關(guān)性。
[Abstract]:This paper mainly studies how the public service advertisement, as a positive social information, will affect college students and whether there exists the phenomenon of "first person" under the new media environment.In this study, a questionnaire survey was conducted, and 200 college students and graduate students were selected as the research samples.Through data analysis and research, it was found that the effect of "first person" did exist, and showed different correlation in the influence factors such as gender and education.
【作者單位】： 上海理工大學(xué);
【分類號(hào)】：F713.8;G206
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本文編號(hào)：1744340