本文選題：朗讀者 + 沉浸式　； 參考：《中國電視》2017年10期

【摘要】：正伴隨著傳媒技術的快速發(fā)展,"媒介融合"已成為今天一個無處不在的場域。受其影響,以數(shù)字化技術、網(wǎng)絡技術為基礎的各種新媒介形態(tài)不斷涌現(xiàn),使得媒介間的界限越來越模糊,你中有我,我中有你;與此同時,文化潮流和社會經(jīng)濟的發(fā)展,也促成了受眾的細分化和信息接受的"碎片化"傾向,傳統(tǒng)受眾由以往的單向度傾聽、閱讀者角色,轉(zhuǎn)變成為需要為其量身訂制娛樂、資訊服務的用戶,媒介與消費者之間的互動更加充分、徹底,
[Abstract]:With the rapid development of media technology, media fusion has become a ubiquitous field.Under its influence, various new media forms, based on digital technology and network technology, are constantly emerging, making the boundaries between the media more and more blurred. You are the only one in the media. At the same time, cultural trends and the development of social economy,It has also contributed to the differentiation of the audience and the tendency of "fragmentation" in the acceptance of information. The traditional audience has changed from one-way listening and readership into users who need to customize their entertainment and information services.The interaction between the media and consumers is fuller and more thorough.
【作者單位】： 中國電影藝術研究中心;
【分類號】：G222
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本文編號：1740043