本文選題：國際宣傳處　切入點：董顯光　出處：《蘭州大學學報(社會科學版)》2017年01期

【摘要】：國民黨中宣部國際宣傳處("國宣處")是抗戰(zhàn)時期中國對外宣傳的專門機構。該處由國民黨中宣部副部長董顯光督早,曾虛白全面主抓。由于董顯光、曾虛白與蔣介石、宋美齡的特殊關系,國宣處成了國民黨內(nèi)一個"小機構大使命"、"直通天庭"的"畸形機構";在深諳新聞宣傳之道的董、曾指導下,國宣處采取假借外國人之口替中國講話的宣傳策略,為抗戰(zhàn)時期對外宣傳做出了重要貢獻。董、曾二人原是具有新聞理念的獨立報人,后進入體制內(nèi),成為國民黨政府新聞宣傳官。這使他們在報人信念與黨人立場發(fā)生沖突時常存糾結。糾結的結果往往是,黨派的立場戰(zhàn)勝報人信念。這就常使其對外宣傳效果大打折扣,國宣處也因此身生瑕疵。
[Abstract]:The International propaganda Office of the Central propaganda Department of the Kuomintang is a special organization for China's foreign propaganda during the War of Resistance against Japan.There by the Kuomintang Central propaganda Department Vice Minister Dong Xianguang early, Zeng Xubai overall charge.Because of the special relations between Dong Xianguang, Zeng Xubai, Jiang Jieshi, and Song Mei-ling, the National propaganda Office became a "big mission" of "small organizations" within the Kuomintang, "a deformed organization" "through to heaven". Under the guidance of Dong, who is well versed in the way of journalism and propaganda,The propaganda strategy of speaking for China under the guise of foreigners made important contributions to foreign propaganda during the War of Resistance against Japan.Dong, who was an independent journalist with journalistic ideas, entered the system and became the Kuomintang government's news propaganda officer.This gives them a constant struggle when the newsletters' beliefs clash with the party's positions.The result of the struggle is often that party positions prevail over newspaper beliefs.This often makes its external publicity effect greatly reduced, the national propaganda office also has the flaw as a result.
【作者單位】： 華中科技大學新聞與信息傳播學院;
【分類號】：G219.29

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