淺析敘事框架下媒體對醫(yī)生形象的塑造——以廣州“八毛門”為例
發(fā)布時間:2018-04-01 18:49
本文選題:敘事 切入點:媒體 出處:《新聞研究導(dǎo)刊》2017年02期
【摘要】:隨著中國新聞業(yè)的自主營業(yè)化、市場化,不少媒體為迎合受眾、贏得廣告商的青睞,在報道新聞時日漸趨于低俗化、煽情化,作為新聞報道最重要的公正、客觀原則在一定程度上被忽略了,甚至還造成不少的新聞失實。2011年9月,部分媒體對深圳"八毛門"事件的不當(dāng)報道就是市場與新聞客觀性角逐的表現(xiàn)。不管是"英雄"還是"庸醫(yī)",醫(yī)患糾紛案件經(jīng)媒體報道演變?yōu)獒t(yī)療公共衛(wèi)生事件,雖然醫(yī)患關(guān)系的緊張并非全是媒體的責(zé)任,但媒體有失公正的報道誤導(dǎo)了受眾對于醫(yī)生形象的認知。
[Abstract]:With the independent operation and marketization of Chinese journalism, many media, in order to cater to the audience and win the favor of advertisers, tend to be vulgar and emotional in reporting news, as the most important justice of news reporting. The objective principle was ignored to some extent, and even caused a lot of misinformation. In September 2011, The improper reporting by some media of the "Baimomen" incident in Shenzhen is a manifestation of the competition between the market and the objectivity of the news. Whether it is a "hero" or a "quack doctor," the doctor-patient dispute case has evolved into a medical public health event through media reports. Although the tension between doctors and patients is not entirely the responsibility of the media, the media's unfair reports mislead the audience's perception of the doctor's image.
【作者單位】: 貴州民族大學(xué)傳媒學(xué)院;
【分類號】:R192.3;G206.3
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本文編號:1696812
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