本文選題：微博　切入點(diǎn)：流言　出處：《吉林大學(xué)》2017年碩士論文

【摘要】：流言是一種廣泛而又普遍的傳播現(xiàn)象。在人類(lèi)社會(huì)的發(fā)展歷史中,自從出現(xiàn)傳播媒介開(kāi)始,在各種傳播媒介中的流言就一直以不斷產(chǎn)生、傳播、擴(kuò)散甚至變形的形式而存在著。對(duì)于流言,有很多學(xué)者都對(duì)其進(jìn)行了全面而又有一定針對(duì)性的定義和界定。而在當(dāng)今各種媒體極速發(fā)展、新媒體風(fēng)生水起的時(shí)代,微博作為一種新生代的網(wǎng)絡(luò)媒體在當(dāng)今每分每秒都在產(chǎn)生新信息、每時(shí)每刻都有人有了解新信息的需求這個(gè)大背景下應(yīng)運(yùn)而生,滿(mǎn)足了媒介受眾時(shí)時(shí)刻刻獲取新信息的需求,也為大眾提供了自媒體平臺(tái),使他們可以以自我為中心,向滿(mǎn)足其傳播需求的受眾提供他們自己產(chǎn)出和參與傳播的信息。而流言往往摻雜在這些微博消息之中,在微博這個(gè)特定的傳播媒介中,逐漸成為一種新的信息傳播形態(tài)——微博流言。這種一定程度上異于傳統(tǒng)人際流言的流言,其表現(xiàn)形態(tài)也根據(jù)微博用戶(hù)的操作習(xí)慣不同,進(jìn)而產(chǎn)生了分化。微博流言在微博這個(gè)有著一定獨(dú)特性和代表性的傳播媒介中,顯現(xiàn)出了其特定的傳播特點(diǎn):微博流言的來(lái)源和發(fā)布形式多樣;傳播群體和社會(huì)群體相似地分化而成多個(gè)層次;不同微博用戶(hù)群體之間的傳播特征差異化明顯,以及微博注冊(cè)門(mén)檻低、發(fā)布操作便捷等特點(diǎn)所導(dǎo)致的一系列不可控效果。和傳統(tǒng)的人際流言相比,在新的時(shí)代背景下,微博流言的傳播過(guò)程呈現(xiàn)出了更加標(biāo)新立異的新形態(tài):微博流言的傳播原因與流言本身的特點(diǎn)、針對(duì)的對(duì)象、以及可能涉及到的利益鏈條有著一定關(guān)系;微博流言的傳播形式也根據(jù)微博用戶(hù)的身份不同而產(chǎn)生了多種明顯的分化以及差異;微博流言的傳播效果根據(jù)微博流言的屬性、波及面和針對(duì)受眾的不同,也可分為多種情況來(lái)解釋分析。微博流言雖然是微博傳播平臺(tái)中的一種常見(jiàn)的傳播現(xiàn)象,但其在無(wú)序和混亂的情況下非常容易產(chǎn)生負(fù)面、難以控制的社會(huì)影響,因此應(yīng)從涉及到微博消息影響和監(jiān)管的方面對(duì)微博流言進(jìn)行適當(dāng)?shù)囊龑?dǎo)控制。不僅微博官方方面需要響應(yīng)國(guó)家的相關(guān)規(guī)定、利用自身優(yōu)勢(shì)和權(quán)限來(lái)進(jìn)行一定的硬性管理,而且在微博用戶(hù)方面也應(yīng)該采取恰當(dāng)有效的疏導(dǎo)方式,從社會(huì)觀(guān)念上來(lái)對(duì)于微博用戶(hù)甚至網(wǎng)民進(jìn)行習(xí)慣乃至觀(guān)念的規(guī)范與革新。只有從國(guó)家、社會(huì)、傳播媒介等宏觀(guān)層面到微博用戶(hù)個(gè)人的微觀(guān)層面齊心協(xié)力,才能為控制和規(guī)范微博流言的傳播、共同營(yíng)造良好有序的微博乃至信息傳播環(huán)境提供一定程度上的可能。
[Abstract]:Gossip is a widespread and universal phenomenon. In the history of the development of human society, since the emergence of the media, rumors in various media have been constantly produced, spread, There are forms of diffusion and even distortion. For rumors, many scholars have defined and defined them comprehensively and pertinently. But in the era of the rapid development of various media, the new media is booming. Weibo, as a new generation of network media, is producing new information every minute every second. Under the background of the need for people to understand new information every minute and every moment, Weibo has emerged as the times require to meet the needs of the media audience to obtain new information all the time. It also provides the public with a self-contained media platform that allows them to focus on themselves and provide their own output and information to audiences who meet their communication needs. And gossip is often mixed in with these Weibo messages. In Weibo, a specific medium of communication, it has gradually become a new form of information dissemination-Weibo gossip. To some extent, this kind of gossip is different from that of traditional interpersonal gossip, and its performance forms are also different according to the operational habits of Weibo users. In the medium with certain uniqueness and representativeness, the gossip of Weibo shows its special communication characteristics: the source and the form of publication of the rumor of Weibo are various; The communication groups and social groups are divided into many levels similar to each other; the difference in communication characteristics between different Weibo user groups is obvious, and the threshold for the registration of Weibo is low. A series of uncontrollable effects caused by the convenience of publishing operations. Compared with traditional human gossip, in the new era, The spreading process of Weibo's gossip presents a new and more innovative form: the cause of the spread of the rumor has a certain relationship with the characteristics of the gossip itself, the object of the rumor, and the interest chain that may be involved; Weibo has also produced many kinds of obvious differentiation and differences in the form of dissemination of gossip according to the identity of the user of Weibo. The effect of the spread of the rumor of Weibo is based on the attributes of the rumor, the spread of the rumor, and the difference in the scope of the rumor and for the audience. It can also be divided into a variety of situations to explain and analyze. Although Weibo gossip is a common communication phenomenon in Weibo's communication platform, it is very easy to produce negative and uncontrollable social effects in disorderly and chaotic situations. Therefore, we should conduct appropriate guidance and control over Weibo gossip from aspects related to the influence and supervision of Weibo's news. Not only the official aspect of Weibo needs to respond to the relevant regulations of the state and make use of its own advantages and powers to carry out certain hard management. In addition, Weibo users should also adopt appropriate and effective ways of grooming and regulating and innovating the habits and concepts of Weibo users and even Internet users from a social perspective. Only from the country and society, In order to control and standardize the spread of Weibo rumors and create a good and orderly Weibo and even information dissemination environment, it is possible to make concerted efforts from macro media and other macro levels to the micro level of Weibo users in order to provide a certain degree of possibility.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G206

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6 周s，

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