本文選題：微信公眾號　切入點：少數民族　出處：《貴州民族研究》2017年02期 　論文類型：期刊論文

【摘要】：以我國少數民族文化領域微信公眾號為研究對象,結合微信傳播指數WCI對少數民族微信公眾號的運營狀況進行分析,結果表明,受人口、地域、語言、經濟等多種因素影響,我國少數民族微信公眾號影響力在民族分布上呈現出集聚特征;公眾號發(fā)布文章數量分化較為嚴重;公眾號傳播內容以時政新聞和社會事件為主,進行本民族文化的宣傳和推廣相對較少;公眾號運營水平整體較低,難以滿足受眾的文化需求。建議在文化、旅游部門的支持下進行專業(yè)化運營,大力弘揚少數民族傳統文化,促進少數民族地區(qū)旅游業(yè)的發(fā)展以及民族文化保護傳承與產業(yè)化開發(fā)的協同發(fā)展。
[Abstract]:Taking Official account of WeChat in the field of minority culture as the research object, and combining with the WeChat spread index (WCI), this paper analyzes the operational situation of ethnic minority WeChat Official account. The results show that it is influenced by many factors, such as population, region, language, economy and so on. Official account's influence on minority WeChat shows the characteristics of agglomeration in the distribution of ethnic groups; the number of articles published by Official account is divided seriously; and the dissemination content of Official account is dominated by current political news and social events. There is relatively little propaganda and promotion of the national culture; Official account's overall operation level is relatively low, and it is difficult to meet the cultural needs of the audience. It is suggested that professional operations should be carried out with the support of the cultural and tourism departments to vigorously promote the traditional culture of the minority nationalities. To promote the development of tourism in minority areas and the coordinated development of national cultural protection, inheritance and industrialization.
【作者單位】： 山東大學管理學院;山東大學(威海)商學院;
【分類號】：G122;G206
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本文編號：1632175