本文選題：社會(huì)網(wǎng)絡(luò)分析　切入點(diǎn)：微博　出處：《江蘇大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來(lái),微博在作為公眾討論公共事務(wù),發(fā)表觀點(diǎn)場(chǎng)所的同時(shí),由于把關(guān)人的缺失,亦成為了滋生謠言的溫床。雖然兩院通過(guò)頒布《最高人民法院、最高檢察院關(guān)于辦理利用信息網(wǎng)絡(luò)實(shí)施誹謗等刑事案件的司法解釋》,對(duì)惡意散播謠言者實(shí)行懲治性措施,微博平臺(tái)也相繼建立辟謠帳號(hào),但由于傳播范圍較廣,參與人數(shù)較多,梳理所需人力成本較高,許多謠言最終不了了之,在國(guó)內(nèi)微博造謠依然是一件低成本的事。因而對(duì)微博謠言傳播模式共性特征及其演化規(guī)律進(jìn)行研究,具有較強(qiáng)的現(xiàn)實(shí)意義和社會(huì)價(jià)值,可以為相關(guān)機(jī)構(gòu)提供輿情應(yīng)對(duì)依據(jù),使微博謠言的治理與干預(yù)程序化、常態(tài)化。本文在對(duì)國(guó)內(nèi)外輿情與網(wǎng)絡(luò)輿情、網(wǎng)絡(luò)謠言研究文獻(xiàn)以及業(yè)界輿情監(jiān)測(cè)手段調(diào)研基礎(chǔ)之上,使用社會(huì)網(wǎng)絡(luò)分析法與微博信息生命周期,以“年薪十二萬(wàn)加稅”謠言為案例,從以下兩個(gè)方面展開(kāi)研究。其一是微博謠言傳播模式。從基于整體網(wǎng)絡(luò)的謠言傳播結(jié)構(gòu)和基于中心性的意見(jiàn)領(lǐng)袖識(shí)別這兩個(gè)層次對(duì)同一主題下微博謠言傳播模式以及單條微博謠言傳播模式進(jìn)行研究。根據(jù)結(jié)構(gòu)特征對(duì)單條微博謠言傳播模式進(jìn)行總結(jié),主要可以分為單點(diǎn)爆發(fā)式、多點(diǎn)連爆式以及多點(diǎn)觸發(fā)式這三種傳播模式,并分別給出相應(yīng)的輿情應(yīng)對(duì)策略。其二是微博謠言傳播演化。分為微博謠言傳播路徑演化和微博謠言傳播實(shí)時(shí)演化,前者側(cè)重于可視化功能,將謠言傳播路徑進(jìn)行全景式呈現(xiàn),讓輿情治理者對(duì)整個(gè)謠言發(fā)展經(jīng)過(guò)有一個(gè)迅速、全面的了解;后者可以通過(guò)參數(shù)的變化對(duì)不同時(shí)段的網(wǎng)絡(luò)進(jìn)行觀察,對(duì)于輿情監(jiān)測(cè)及預(yù)警更有意義和價(jià)值。兩種演化方式之間各有側(cè)重,相互補(bǔ)充。本文的創(chuàng)新之處在于:(1)在對(duì)單條微博傳播進(jìn)行研究的同時(shí),對(duì)同一主題下微博傳播進(jìn)行全景式呈現(xiàn);(2)相較于之前文獻(xiàn)采用對(duì)時(shí)間分段進(jìn)行輿情演化研究的做法,本文建立了連續(xù)性的謠言傳播演化網(wǎng)絡(luò),時(shí)間間隔更短,更加符合輿情治理的時(shí)效性要求;(3)將社會(huì)網(wǎng)絡(luò)分析法置于微博謠言傳播研究的語(yǔ)境之下,對(duì)各項(xiàng)社會(huì)網(wǎng)絡(luò)分析指標(biāo)進(jìn)行優(yōu)缺點(diǎn)的比較,闡釋指標(biāo)在謠言傳播中的含義及其所能夠表達(dá)的內(nèi)容。
[Abstract]:In recent years, Weibo has become a breeding ground for rumors because of the lack of gatekeepers, while serving as a place for the public to discuss public affairs and express his views. Although both houses passed the promulgation of the Supreme people's Court, Judicial interpretation of the Supreme Procuratorate on the use of Information Network to carry out Criminal cases of Defamation and other Criminal cases. "to punish those who spread rumors maliciously." Weibo platform has also set up disinformation account number one after another, but because of its wide dissemination scope and large number of participants, The human cost of combing is high, and many rumors are finally dismissed. It is still a low cost thing for Weibo to spread rumors in China. Therefore, the common characteristics and evolution rules of Weibo rumor propagation mode are studied. Has strong realistic significance and social value, can provide the public opinion response basis for the related organization, causes Weibo rumour management and the intervention procedure, the normalization. This article is in the domestic and foreign public opinion and the network public opinion, the article is in the domestic and foreign public opinion and the network public opinion, On the basis of the literature on online rumor research and the survey of industry public opinion monitoring means, using the social network analysis method and Weibo's information life cycle, taking "annual salary 120,000 increase tax" rumor as a case, From the following two aspects, the first is the rumors spread mode of Weibo. From the overall network based on the rumors spread structure and the central opinion leaders to identify the two levels of the same theme, the rumor spread mode Weibo. According to the characteristics of the structure, the author summarizes the spread mode of the single Weibo rumor. It can be divided into three kinds of propagation modes: single point detonation, multi-point continuous detonation and multi-point trigger. The second is the evolution of the rumor propagation of Weibo. The second is the evolution of the path of the spread of the rumor, and the real-time evolution of the spread of the rumor. The former focuses on the visualization function and presents the path of the spread of rumors in a panoramic way. Let the public opinion governer have a quick and comprehensive understanding of the whole rumor development; the latter can observe the network at different times through the change of the parameters. Monitoring and early warning of public opinion is more meaningful and valuable. The two evolutionary methods have their own emphasis and complement each other. The innovation of this paper lies in the fact that the communication of single Weibo is studied at the same time. Comparing with the previous literature to study the evolution of public opinion in time section, this paper establishes a continuous network of rumor propagation and evolution, with shorter time interval. More in line with the timeliness requirements of public opinion governance, the social network analysis method is placed under the context of Weibo's rumour dissemination research, and the advantages and disadvantages of each social network analysis index are compared. Explain the meaning of indicators in the spread of rumors and what can be expressed.
【學(xué)位授予單位】：江蘇大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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