本文選題：小眾內(nèi)容　切入點：自制網(wǎng)綜　出處：《出版廣角》2017年20期 　論文類型：期刊論文

【摘要】：在近年來綜藝市場內(nèi)容同質(zhì)化、形式缺乏創(chuàng)新的環(huán)境下,愛奇藝自制小眾文化網(wǎng)綜節(jié)目《中國有嘻哈》率先以劇情式真人秀形式探索小眾嘻哈音樂文化的傳播,在為網(wǎng)綜行業(yè)提供全新創(chuàng)作思路的同時,也肩負起文化傳播的重要使命。在此背景下,本文以《中國有嘻哈》為例,深入探討其運營思路和節(jié)目亮點,為此類自制小眾文化網(wǎng)綜如何進行大眾化探索提供借鑒。
[Abstract]:In recent years, under the environment of homogenization of variety art market content and lack of innovation in form, iqiyi's homemade "China hip-hop" program "China's hip-hop" has taken the lead in exploring the spread of niche hip-hop music culture in the form of a storyline reality show. While providing new creative ideas for the comprehensive web industry, it also shoulders the important mission of cultural communication. In this context, this paper takes "China has hip-hop" as an example to explore its operational ideas and program highlights in depth. For this kind of self-made minority cultural network how to popularize the exploration to provide reference.
【作者單位】： 吉林師范大學新聞與傳播學院;
【分類號】：G222
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本文編號：1603582