本文選題：黨報(bào)　切入點(diǎn)：策劃力度　出處：《新聞傳播》2017年02期 　論文類型：期刊論文

【摘要】：在紙質(zhì)媒體地位受到嚴(yán)沖擊的今天,作為黨報(bào)如何發(fā)揮黨報(bào)的輿論引導(dǎo)能力,讓黨報(bào)的聲音成為群眾最信賴的聲音?為此,黨報(bào)最重要的是提升自身的品牌形象,打造良好的品牌形象和號(hào)召力。在此筆者談幾點(diǎn)粗淺的體會(huì)。
[Abstract]:Today, when the position of the paper media is severely challenged, how can the Party newspaper give play to its ability to guide public opinion and make the voice of the party newspaper the most trusted voice of the masses? Therefore, the most important thing for the Party newspaper is to improve its own brand image, to create a good brand image and appeal.
【作者單位】： 黑龍江日?qǐng)?bào)報(bào)業(yè)集團(tuán);
【分類號(hào)】：G216.3
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本文編號(hào)：1574857