讓新聞更易抵達(dá)受眾——近年來我國媒體的實(shí)踐探索
發(fā)布時間:2018-03-05 05:09
本文選題:新聞輿論 切入點(diǎn):機(jī)制創(chuàng)新、輿論引導(dǎo) 出處:《新聞與寫作》2017年05期 論文類型:期刊論文
【摘要】:黨的十八大以來,我國的新聞輿論宣傳工作進(jìn)入到一個新的發(fā)展時期。在媒體融合的形勢下,我國的傳媒業(yè)在新聞宣傳、輿論引導(dǎo)、機(jī)制創(chuàng)新、管理創(chuàng)新、平臺建設(shè)等各個方面加大了實(shí)踐探索的力度。本文全面分析了在改革的常態(tài)下,我國的新聞宣傳、輿論引導(dǎo)工作取得的新進(jìn)展,具體體現(xiàn)在理念與時俱進(jìn)、方式推陳創(chuàng)新、平臺不斷拓展、機(jī)制更加靈活、輿論引導(dǎo)水平不斷提高等五個方面。
[Abstract]:Since the 18 National Congress of the Communist Party of China (CPC), the work of public opinion and propaganda in China has entered a new period of development. Under the situation of media integration, the media industry of our country has been innovating in news propaganda, public opinion guidance, mechanism innovation and management innovation. The platform construction and other aspects have increased the strength of practical exploration. This paper comprehensively analyzes the new progress in the work of news propaganda and public opinion guidance in our country under the normal state of reform, which is embodied in the idea of keeping pace with the times and the way of promoting innovation. The platform continues to expand, the mechanism is more flexible, and the level of public opinion guidance continues to improve.
【作者單位】: 中國傳媒大學(xué)傳播研究院;新華社國家高端智庫傳播戰(zhàn)略研究中心;中國傳媒大學(xué)新聞學(xué)院;
【分類號】:G219.2
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 何煒;張e,
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