本文選題：新媒體　切入點(diǎn)：主流意識(shí)形態(tài)　出處：《江淮論壇》2017年05期 　論文類型：期刊論文

【摘要】：新媒體的不斷發(fā)展已經(jīng)對(duì)我國(guó)主流意識(shí)形態(tài)建設(shè)的信息環(huán)境產(chǎn)生深刻影響。新媒體特質(zhì)通過(guò)對(duì)傳統(tǒng)權(quán)威的消解、主體個(gè)性的喚醒、傳統(tǒng)思維方式的置換對(duì)主流意識(shí)形態(tài)建設(shè)環(huán)境產(chǎn)生影響。在充分考量傳統(tǒng)媒體與新媒體差異的基礎(chǔ)上調(diào)整主流意識(shí)形態(tài)話語(yǔ)建設(shè)的應(yīng)對(duì)之策勢(shì)在必行。重視話語(yǔ)力量積極構(gòu)建網(wǎng)絡(luò)傳播話語(yǔ)體系,占領(lǐng)話語(yǔ)表達(dá)優(yōu)勢(shì)地位;加強(qiáng)對(duì)話意識(shí)順應(yīng)媒介傳播特征,樹(shù)立情理交融的意識(shí)形態(tài)教育觀;增強(qiáng)善治觀念掌握網(wǎng)絡(luò)輿情監(jiān)控權(quán),重視新媒體傳播導(dǎo)向作用是在新信息環(huán)境下建設(shè)主流意識(shí)形態(tài)的必然策略進(jìn)向。
[Abstract]:The continuous development of new media has had a profound impact on the information environment of the construction of mainstream ideology in our country. The replacement of the traditional mode of thinking has an impact on the environment for the construction of the mainstream ideology. It is imperative to adjust the countermeasures for the construction of the discourse of the mainstream ideology on the basis of fully considering the differences between the traditional media and the new media. The power actively constructs the network dissemination discourse system, Occupy the dominant position of discourse expression; strengthen the consciousness of dialogue to conform to the characteristics of media communication, set up the ideological education view of the blending of reason and reason, strengthen the concept of good governance to master the right of monitoring network public opinion, Attaching importance to the guiding role of new media communication is the inevitable strategy to construct the mainstream ideology under the new information environment.
【作者單位】： 北京航空航天大學(xué);
【基金】：北京市宣傳文化高層次人才培養(yǎng)資助項(xiàng)目“‘中國(guó)夢(mèng)’宣傳教育與高校思想政治教育融合研究”(2016XCB114)
【分類號(hào)】：D64;G206

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