本文選題：移動短視頻新聞　切入點(diǎn)：梨視頻　出處：《四川省社會科學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：移動短視頻新聞因其內(nèi)容豐富集約、形式直觀高效、用戶留存率高、盈利前景可觀的優(yōu)勢,成為2016年內(nèi)容創(chuàng)業(yè)的新風(fēng)口,逐步引發(fā)業(yè)界與學(xué)界的高度關(guān)注。隨著智能終端、移動通信技術(shù)的普及化、穩(wěn)定化,以移動短視頻為載體的社交語言在網(wǎng)際間發(fā)酵,并在資本、媒體人、市場的相互作用下,演化為繼文字、廣播、電視、網(wǎng)絡(luò)之后的又一種新聞?wù)Z言——移動短視頻新聞。本研究從新聞傳播學(xué)的角度出發(fā),結(jié)合當(dāng)前學(xué)界理論和業(yè)界實(shí)踐成果,通過個(gè)案分析、文獻(xiàn)研究、演繹研究等方法,廓清移動短視頻新聞的內(nèi)涵、外延及特點(diǎn);梳理并歸納了移動短視頻新聞的國內(nèi)外發(fā)展現(xiàn)狀;移動短視頻新聞發(fā)展的理論基礎(chǔ);細(xì)致解讀了本文案例“梨視頻”的發(fā)展策略及運(yùn)行現(xiàn)狀;并立足媒介融合的大環(huán)境,從技術(shù)面、市場面、體制面三個(gè)角度對移動短視頻的發(fā)展趨勢做出預(yù)測。本研究認(rèn)為,移動短視頻新聞已進(jìn)入快速發(fā)展的軌道,新聞的采集、編輯、分發(fā)和盈利模式日漸成熟,資本、市場與用戶的反應(yīng)向好,平臺參與方逐漸增多。通過對移動短視頻新聞相關(guān)理論、發(fā)展現(xiàn)狀、未來趨勢的考量,本研究即歸納了當(dāng)前尚缺的總覽性結(jié)論,也提出了的個(gè)人的創(chuàng)新性論點(diǎn),以期對移動短視頻新聞的發(fā)展給予啟發(fā)性的意見。
[Abstract]:Mobile short video news has become a new tuyere of content entrepreneurship in 2016 because of its rich and intensive content, intuitive and efficient form, high retention rate of users and considerable profit prospects. With the intelligent terminal, mobile short video news has become a new tuyere for content entrepreneurship. The popularity of mobile communication technology, stabilization, mobile short video as the carrier of social language fermentation in the Internet, and under the interaction of capital, media, market, evolution into text, radio, television, Mobile short Video News, another news language after the Internet. From the point of view of news communication, this study combines the current academic theory and the practical achievements of the industry, through case analysis, literature research, deductive research and other methods. This paper clarifies the connotation, extension and characteristics of mobile short video news, combs and summarizes the domestic and international development status of mobile short video news, the theoretical basis of mobile short video news development. This paper explains the development strategy and current situation of "pear video" in detail, and forecasts the development trend of mobile short video from three angles of technology, market and system based on the environment of media fusion. Mobile short video news has entered the track of rapid development, news collection, editing, distribution and profit models are increasingly mature, capital, market and user response to better, Through the consideration of the theory of mobile short video news, the current situation and the future trend, this study not only summarizes the current summary conclusions, but also puts forward the innovative arguments of individuals. With a view to the development of mobile short video news to give enlightening advice.
【學(xué)位授予單位】：四川省社會科學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G210.7

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本文編號：1566062