本文選題：新聞客戶(hù)端　切入點(diǎn)：移動(dòng)直播　出處：《渤海大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：移動(dòng)直播是建立在移動(dòng)平臺(tái)的實(shí)時(shí)信息發(fā)布與社交互動(dòng)形式。移動(dòng)新聞客戶(hù)端新聞直播是指使用新聞客戶(hù)端來(lái)進(jìn)行新聞同步內(nèi)容生產(chǎn)與播放的信息傳播形式。隨著移動(dòng)互聯(lián)網(wǎng)的快速發(fā)展以及直播行業(yè)的火爆,移動(dòng)新聞客戶(hù)端開(kāi)展新聞直播成為新的發(fā)展趨勢(shì),這種方便快捷的及時(shí)視頻傳播方式越來(lái)越滲透到社會(huì)信息生活中。移動(dòng)新聞客戶(hù)端新聞直播誕生在移動(dòng)互聯(lián)網(wǎng)技術(shù)發(fā)展的大背景下,是媒介技術(shù)革命的產(chǎn)物,在資本市場(chǎng)的刺激、媒體競(jìng)爭(zhēng)以及受眾需求的推動(dòng)下在2016年得到了快速發(fā)展。移動(dòng)新聞客戶(hù)端新聞直播越來(lái)越成為受眾獲取即時(shí)信息的重要渠道,通過(guò)對(duì)其進(jìn)行SWOT(優(yōu)勢(shì)、劣勢(shì)、機(jī)遇、威脅)分析以及將其與傳統(tǒng)的電視新聞直播方式的進(jìn)行對(duì)比,闡述了移動(dòng)新聞客戶(hù)端新聞直播對(duì)新聞行業(yè)、傳播主體、傳播客體、傳播內(nèi)容以及媒介形態(tài)的變革影響。移動(dòng)新聞客戶(hù)端新聞直播成為未來(lái)影響受眾新聞信息獲取的重要方式,而這種趨勢(shì)雖給如今正處于發(fā)展困境的傳統(tǒng)電視媒體帶來(lái)挑戰(zhàn),但也為其尋求改革、擺脫困境、探索新的新聞傳播模式找到突破口。傳統(tǒng)電視新聞媒體應(yīng)該抓住機(jī)遇,借助移動(dòng)平臺(tái)幫助其轉(zhuǎn)型,努力在新聞直播報(bào)道中有所創(chuàng)新以及提升。同時(shí),移動(dòng)新聞客戶(hù)端開(kāi)展新聞直播要想在瞬息萬(wàn)變的市場(chǎng)競(jìng)爭(zhēng)中生存與發(fā)展,同時(shí)兼顧經(jīng)濟(jì)效益與社會(huì)效益,需要從建立嚴(yán)格的把關(guān)機(jī)制、提高記者職業(yè)能力、以受眾為服務(wù)中心、做好前期策劃、打造品牌風(fēng)格特色、積極尋求合作共贏等六個(gè)方面著手,才能打開(kāi)市場(chǎng),獲得可持續(xù)發(fā)展。這樣既有利于與傳統(tǒng)媒體更好的融合發(fā)展,也為作為新媒體的移動(dòng)新聞客戶(hù)端提供了未來(lái)可持續(xù)發(fā)展的新思路。
[Abstract]:Mobile live broadcast is a form of real-time information release and social interaction based on mobile platform. Mobile news client is a form of information dissemination that uses news client to produce and play news synchronously. With the rapid development of the mobile Internet and the popularity of the live broadcast industry, It has become a new development trend for mobile news clients to carry out live news broadcasting. This convenient and quick way of transmitting video more and more permeates into the social information life. The mobile news client-side news broadcast is born under the background of the development of mobile Internet technology and is the product of the media technology revolution. In 2016, driven by the stimulation of capital market, media competition and audience demand, mobile news client-side news broadcast has become an important channel for audiences to obtain instant information. This paper analyzes the opportunity and threat, and compares it with the traditional way of live broadcast of TV news, and expounds the mobile news client-side news broadcasting to the news industry, the main body and the object of communication. Mobile news client-side news broadcast has become an important way to influence the audience's news information acquisition in the future, although this trend has brought challenges to the traditional television media, which is now in the predicament of development. But it also seeks to reform, get rid of the predicament, explore new news dissemination mode to find a breakthrough. Traditional TV news media should seize the opportunity, with the help of mobile platform to help its transformation, At the same time, mobile news clients want to survive and develop in the ever-changing market competition, while taking into account economic and social benefits. In order to open up the market, we need to set up strict supervision mechanism, improve the professional ability of journalists, take the audience as the service center, do a good job of early planning, create brand style and characteristics, and actively seek cooperation and win-win cooperation, etc, in order to open up the market. It is not only conducive to better integration and development with traditional media, but also provides a new way of sustainable development for mobile news clients as new media.
【學(xué)位授予單位】：渤海大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G210.7

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