本文關鍵詞： 坐而待斃 媒體運作 網(wǎng)絡謠言 市場法則 品牌活動 傳統(tǒng)主流媒體 泉州晚報社 《揚子晚報》 創(chuàng)新營銷模式 貴州旅游 　出處：《傳媒》2017年09期 　論文類型：期刊論文

【摘要】：正在過去的幾年中,我國報業(yè)在融合發(fā)展中走過了前所未有的艱辛歷程,許多地方報媒在優(yōu)勝劣汰的市場法則前舉步維艱。如何破除報媒困局,重塑報媒影響力,是當前報媒從業(yè)人員最為關心的話題之一。與此同時,我們發(fā)現(xiàn),大多報媒并非坐而論道、坐而待斃,而是紛紛主動出擊,積極應對,他們在融媒體運作尚未尋找到可以廣泛推廣、卓有成效的模式之時,更多地運用起互聯(lián)網(wǎng)思維,對"內容生產(chǎn)"進行了重新的認識和定位,立足于地方媒
[Abstract]:In the past few years, China's newspaper industry has experienced unprecedented hardships in the process of integration and development. Many local newspapers have struggled in front of the market law of survival of the fittest. At the same time, we have found that most of the newspaper media do not sit and talk and wait to die, but take the initiative to attack and respond positively. While they have not yet found a model that can be widely popularized and fruitful in the operation of the melt media, they have made more use of the Internet thinking, re-recognized and positioned "content production", and established themselves in the local media.
【作者單位】： 《東南早報》;
【分類號】：G219.2

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