本文關(guān)鍵詞： 短視頻 傳播模式 信息結(jié)構(gòu) 內(nèi)容聚合 平臺依賴　出處：《電視研究》2017年08期 　論文類型：期刊論文

【摘要】：短視頻應(yīng)Web3.0時代的移動傳播、流媒體技術(shù)和智能終端的復(fù)合傳播情境而生,不僅消解了視頻在傳統(tǒng)電視層面的藝術(shù)符號價值,也打破了傳統(tǒng)網(wǎng)絡(luò)視頻的完整敘事。從網(wǎng)紅、鬼畜等短視頻衍生現(xiàn)象或產(chǎn)品看到的是視頻傳播結(jié)構(gòu)性創(chuàng)新。短視頻呈現(xiàn)出明顯的媒介平臺依賴特征,即在"用戶—短視頻—客戶端—社交媒體—網(wǎng)民"的多重平臺框架下進(jìn)行信息流動。短視頻行業(yè)正在經(jīng)歷從活躍到穩(wěn)定的行業(yè)盤整期,內(nèi)容同質(zhì)化、侵權(quán)問題有待解決,而PGC或?qū)⒊蔀槎桃曨l內(nèi)容體量的增長方向。
[Abstract]:Short video comes from the mobile communication of Web3.0 era, the complex communication situation of streaming media technology and intelligent terminal, which not only eliminates the artistic symbol value of video in traditional TV level, but also breaks the complete narrative of traditional network video. Short video derivatives, such as ghost animals, or products see a structural innovation in video transmission. Short video shows obvious media platform dependency features. The short video industry is going through a period of consolidation from active to stable, the content is homogenized, and the problem of infringement remains to be solved, "user-short video-client-social media-netizen" is the framework of multiple platforms, the short video industry is going through a period of consolidation from active to stable, the content is homogenized, and the infringement problem remains to be solved. And PGC may become the growth direction of short video content volume.
【作者單位】： 北京印刷學(xué)院;國家工商總局經(jīng)濟(jì)信息中心;
【分類號】：G206

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本文編號：1500066