本文關(guān)鍵詞： 網(wǎng)絡(luò)直播平臺(tái) 泛娛樂化 問題 原因 對策　出處：《山東師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,網(wǎng)絡(luò)直播迅速興起,成為了當(dāng)下最火熱的行業(yè)之一,2016年更是被稱為“直播元年”,網(wǎng)絡(luò)直播平臺(tái)大量地涌現(xiàn)。但是,在快速發(fā)展的同時(shí),網(wǎng)絡(luò)直播平臺(tái)也成為了“泛娛樂化”的新載體,并引發(fā)了眾多問題:直播內(nèi)容中娛樂內(nèi)容泛濫,主播涉黃涉暴等過度娛樂行為屢禁不止,甚至出現(xiàn)了違法犯罪的行為。如果任其發(fā)展將對社會(huì)造成嚴(yán)重的危害,因此積極應(yīng)對并解決網(wǎng)絡(luò)直播平臺(tái)泛娛樂化引發(fā)的問題刻不容緩。本研究運(yùn)用文獻(xiàn)分析法、問卷調(diào)查法、內(nèi)容分析法,對網(wǎng)絡(luò)直播平臺(tái)的發(fā)展情況、泛娛樂化所帶來的具體問題以及用戶對網(wǎng)絡(luò)直播平臺(tái)的認(rèn)知、態(tài)度、行為進(jìn)行了調(diào)查,在此基礎(chǔ)上分析網(wǎng)絡(luò)直播平臺(tái)泛娛樂化所引發(fā)問題的成因和相應(yīng)的解決措施。全文由五個(gè)部分組成:第一部分是緒論,闡述選題的背景和理由,對泛娛樂化概念做出界定、對網(wǎng)絡(luò)直播平臺(tái)的概念、類型進(jìn)行剖析,簡要了解目前泛娛樂化研究的現(xiàn)狀并介紹研究意義和研究方法。第二部分將當(dāng)前網(wǎng)絡(luò)直播平臺(tái)的泛娛樂化進(jìn)行了概述,包括網(wǎng)絡(luò)直播平臺(tái)的興起與發(fā)展,泛娛樂化的出現(xiàn)。第三部分結(jié)合網(wǎng)絡(luò)直播平臺(tái)發(fā)展的現(xiàn)狀,闡述平臺(tái)泛娛樂化的表現(xiàn),在肯定泛娛樂化帶來的積極影響的同時(shí),運(yùn)用內(nèi)容分析法,對所選研究對象的樣本進(jìn)行量化分析,通過對樣本的報(bào)道主題和報(bào)道對象的類目建構(gòu),總結(jié)網(wǎng)絡(luò)直播平臺(tái)泛娛樂化所引發(fā)問題的表現(xiàn)以及問題的引發(fā)者;第四部分從受眾、主播和平臺(tái)三個(gè)角度,結(jié)合社會(huì)經(jīng)濟(jì)、社會(huì)文化、社會(huì)心理、網(wǎng)絡(luò)環(huán)境等背景對網(wǎng)絡(luò)直播平臺(tái)泛娛樂化問題產(chǎn)生的原因進(jìn)行分析。第五部分通過相關(guān)理論和調(diào)查,從制度、平臺(tái)和用戶三方面提出了網(wǎng)絡(luò)直播平臺(tái)泛娛樂化引發(fā)問題的對策,其中闡述了政府已頒布相關(guān)法規(guī)的優(yōu)勢與需要優(yōu)化之處,平臺(tái)方面符合互聯(lián)網(wǎng)思維的“疏導(dǎo)”的方法,發(fā)揮娛樂具有的積極作用,開發(fā)網(wǎng)絡(luò)直播平臺(tái)的潛力,合理管控網(wǎng)絡(luò)直播平臺(tái)泛娛樂化引發(fā)的問題,受眾方面加強(qiáng)媒介素養(yǎng)教育和法律意識(shí)的培養(yǎng)。隨著文化產(chǎn)業(yè)市場化、社會(huì)環(huán)境變遷、人們思想的開放,泛娛樂化現(xiàn)象逐漸出現(xiàn)并引發(fā)了許多問題,侵蝕著大眾和社會(huì)。網(wǎng)絡(luò)直播平臺(tái)雖然作為新興的媒介,并憑借其特點(diǎn)具有了一定的優(yōu)勢和良好的發(fā)展,但也迅速出現(xiàn)了泛娛樂化現(xiàn)象并同樣引發(fā)了諸多問題。本研究通過對網(wǎng)絡(luò)直播平臺(tái)泛娛樂化引發(fā)問題的了解和成因的分析,提出了政府應(yīng)優(yōu)化當(dāng)前的相應(yīng)法規(guī),遠(yuǎn)期發(fā)展學(xué)校關(guān)于媒介素養(yǎng)、法律意識(shí)的學(xué)校和社會(huì)教育,網(wǎng)絡(luò)直播平臺(tái)應(yīng)聯(lián)手政府根據(jù)受眾需求提升直播內(nèi)容質(zhì)量,不斷開發(fā)自身潛力兩方面的解決措施,控制和疏導(dǎo)泛娛樂化引發(fā)的問題,趨利避害,未來讓網(wǎng)絡(luò)直播行業(yè)繁榮發(fā)展,并造福社會(huì)。
[Abstract]:In recent years, the rapid rise of webcast has become one of the hottest industries at present. In 2016, it was called "the first year of live broadcasting", and a large number of webcast platforms emerged. However, with the rapid development, The webcast platform has also become a new carrier of "pan-entertainment", and has caused many problems: the overflow of entertainment content in the live broadcast content, the repeated prohibition of excessive entertainment behavior such as the webcast involving pornography and violence. If let it develop, it will cause serious harm to the society, so it is urgent to actively deal with and solve the problems caused by the extensive entertainment of the webcast platform. Content analysis, the development of webcast platform, the specific problems caused by pan-entertainment, as well as the users' cognition, attitude and behavior of webcast platform are investigated. On this basis, this paper analyzes the causes of the problems caused by the pan-entertainment of the webcast platform and the corresponding solutions. The full text is composed of five parts: the first part is the introduction, which explains the background and reasons of the topic, and defines the concept of pan-entertainment. The concept and types of webcast platform are analyzed, and the current status of pan-entertainment research is briefly understood, and the research significance and research methods are introduced. The second part summarizes the pan-entertainment of the current webcast platform. Including the rise and development of webcast platform, the emergence of pan-entertainment. The third part, combined with the current situation of the development of webcast platform, expounds the performance of platform pan-entertainment, while affirming the positive impact of pan-entertainment. By using the content analysis method, this paper analyzes the sample of the selected research object quantitatively, summarizes the performance and the initiator of the problem caused by the extensive entertainment of the network live broadcast platform by constructing the report subject of the sample and the category of the report object. The 4th part combines social economy, social culture, and social psychology from three angles of audience, anchorman and platform. In the 5th part, through the relevant theory and investigation, the author puts forward the countermeasures of the problems caused by the pan-entertainment of the webcast platform from three aspects: the system, the platform and the user. Among them elaborated the government has promulgated the related laws and regulations the superiority and the need optimized place, the platform aspect conforms to the Internet thought "the guidance" method, displays the entertainment to have the positive function, develops the network live broadcast platform potential, Reasonably manage the problems caused by the pan-entertainment of the network broadcasting platform, strengthen the media literacy education and the cultivation of the legal consciousness in the audience. With the cultural industry marketization, the social environment changes, the people's thought is open, The phenomenon of pan-entertainment has gradually appeared and caused many problems, eroding the public and society. Although the webcast platform is a new medium, it has some advantages and good development by virtue of its characteristics. However, the phenomenon of pan-entertainment also appeared quickly and also caused many problems. Through the understanding and analysis of the causes of the problems caused by pan-entertainment on the webcast platform, the paper puts forward that the government should optimize the current relevant laws and regulations. The long-term development of schools on media literacy, legal awareness of schools and social education, webcast platform should work together with the government to improve the quality of live content according to the needs of the audience, constantly develop their own potential two aspects of the solution. Controlling and unblocking the problems caused by pan-entertainment, seeking advantages and avoiding disadvantages, will make the webcast industry flourish and benefit the society in the future.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

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