本文關(guān)鍵詞： 中國(guó)男足 媒介形象 《足球》報(bào) 形象建構(gòu)　出處：《北京體育大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：足球，被稱(chēng)為“世界第一大運(yùn)動(dòng)”，在世界各個(gè)地區(qū)普遍流行。作為全世界最受歡迎的運(yùn)動(dòng)，在我國(guó)卻成為公眾的痰盂。2009年初，公安部根據(jù)國(guó)際刑警組織新加坡國(guó)家中心局發(fā)出的紅色通緝令和有關(guān)請(qǐng)求，部署遼寧省公安機(jī)關(guān)協(xié)助調(diào)查王鑫在新加坡非法操縱足球比賽一案，揭開(kāi)了中國(guó)足球反賭打黑的篇章。自此之后，一直到2013年2月，中國(guó)足協(xié)宣布對(duì)相關(guān)俱樂(lè)部進(jìn)行處罰才結(jié)束這場(chǎng)戰(zhàn)斗。打黑持續(xù)了整整4年，這期間，中國(guó)足球公眾形象落到谷底。中國(guó)足球的自我救贖迫在眉睫，首要方略全在重樹(shù)中國(guó)足球公正、公平形象，從逆境中拯救中國(guó)國(guó)家男子足球隊(duì)的媒介形象成為《足球》報(bào)的首要任務(wù)。本文運(yùn)用內(nèi)容分析法，對(duì)研究對(duì)象2013-2016年的《足球》報(bào)關(guān)于中國(guó)男足報(bào)道的文本進(jìn)行分析，按報(bào)道總量、報(bào)道議題、報(bào)道形式、報(bào)道傾向進(jìn)行分類(lèi)并統(tǒng)計(jì)整理，并進(jìn)行匯總，試圖發(fā)現(xiàn)《足球》報(bào)對(duì)中國(guó)國(guó)家男子足球隊(duì)的報(bào)道特點(diǎn)。本文運(yùn)用文獻(xiàn)資料法，搜集關(guān)于本文研究對(duì)象的各種資料，，作為本文研究重要依據(jù)，給出相應(yīng)的建議，使中國(guó)男足回歸正面的媒介形象。研究發(fā)現(xiàn)：第一，《足球》報(bào)注重以詳實(shí)的報(bào)道來(lái)塑造中國(guó)男足形象；第二，《足球》報(bào)太過(guò)注重比賽成績(jī)以及行政部門(mén)給予的關(guān)注；第三，《足球》報(bào)負(fù)面報(bào)道過(guò)多不利于中國(guó)男足形象。
[Abstract]:Football, known as "the largest sport in the world", is popular in all parts of the world. As the most popular sport in the world, football has become the spittoon of the public in our country at the beginning of 2009. The Ministry of Public Security has deployed Liaoning Province's public security organs to assist in the investigation of Wang Xin's illegal manipulation of soccer matches in Singapore, in accordance with a red warrant issued by Interpol's Singapore National Central Bureau and related requests. It opened a chapter in the fight against gambling in Chinese football. Since then, it was not until February 2013 that the Chinese Football Association announced the punishment of the clubs involved. The fight lasted for four years. The public image of Chinese football falls to the bottom of the valley. The self-redemption of Chinese football is imminent, and the most important strategy is to rebuild the image of fairness and fairness in Chinese football. Saving the media image of China's national men's football team from adversity has become the most important task of Football. This paper uses the content analysis method. This paper analyzes the text of the report on Chinese men's football in the "Football" newspaper from 2013 to 2016, classifies and arranges the reports according to the total amount of reports, the topics, the form of reports, and the tendency of reporting. This paper uses the method of literature to collect all kinds of information about the research object of this paper, which is an important basis for the study of this paper. Some suggestions are given to make the Chinese men's football team return to the positive image of the media. The study finds that: first, football newspaper pays attention to the detailed reports to shape the image of Chinese men's football team; Second, the football newspaper pays too much attention to the result of the match and the attention given by the administrative department; Third, too many negative reports in football are bad for the image of Chinese men's football team.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G843;G212

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本文編號(hào)：1470343