發(fā)布時間：2018-01-20 15:17

  本文關(guān)鍵詞： 媒體融合 “資本主義” 特征 影響　出處：《新聞愛好者》2017年01期 　論文類型：期刊論文

【摘要】：在新媒體迅速發(fā)展的今天,投資、并購、上市等資本運(yùn)營行為較之傳統(tǒng)媒體時代更加頻繁�？缑襟w、跨地區(qū)、跨所有制、跨行業(yè)、跨行政級別的媒體資本運(yùn)營大戲不斷上演,資本儼然成為推動媒體轉(zhuǎn)型和發(fā)展的引擎�，F(xiàn)階段媒體"資本主義"的特征有:資本市場成為媒體的另一個"血庫"、跨地區(qū)跨行業(yè)的資本運(yùn)營頻繁、新媒體視頻產(chǎn)業(yè)成為媒體資本運(yùn)營的"風(fēng)口"、媒體資本市場上"馬太效應(yīng)"明顯。媒體"資本主義化"符合產(chǎn)業(yè)和市場發(fā)展規(guī)律,有其積極影響。然而,資本運(yùn)營也是一把雙刃劍,把握不好,資本自身的缺陷就會發(fā)作甚至被放縱。
[Abstract]:With the rapid development of new media, investment, mergers and acquisitions, listing and other capital operations are more frequent than the traditional media era. Cross-media, cross-regional, cross-ownership, cross-industry. The media capital operation drama of cross-administrative level is constantly staged. Capital has become the engine of media transformation and development. At present, the characteristics of media "capitalism" are as follows: capital market becomes another "blood bank" of media, and cross-regional and cross-industry capital operation is frequent. The new media video industry has become the "tuyere" of media capital operation, and the "Matthew effect" in the media capital market is obvious. The media "capitalization" conforms to the laws of industry and market development and has its positive influence. Capital operation is also a double-edged sword. If not, the defects of capital itself will break out and even be indulged.
【作者單位】： 北京大學(xué)新聞與傳播學(xué)院;
【分類號】：G206
【正文快照】： “資本”二字在中國一度被賦予剝削的同義詞�！百Y本主義”更是罪惡制度的代名詞。時代變了,詞匯的含義和情感色彩也在變化。在今天,無論哪個行業(yè),“資本”都是一個必不可少的要素,“引資”招商甚至成為一個企業(yè)、一個地區(qū)最重要的工作任務(wù)。即便是在意識形態(tài)色彩極為濃厚的中，

本文編號：1448675