本文關(guān)鍵詞： 體育數(shù)據(jù)新聞 可視化策略 傳播效果　出處：《成都體育學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在大數(shù)據(jù)相關(guān)技術(shù)的發(fā)展推動下,可視化已應(yīng)用于人類生產(chǎn)、生活的各個方面,特別是在新聞傳播領(lǐng)域,可視化處理能夠使新聞信息以更加形象、快速、簡潔地傳遞給受眾。對于體育新聞,可視化提高了體育新聞的預(yù)測性、時效性和交互性,已經(jīng)成為新聞學(xué)界研究的熱點。通過梳理相關(guān)文獻(xiàn)資料,體育為背景的數(shù)據(jù)新聞可視化研究較少,目前還未有以視覺元素為視角分析體育數(shù)據(jù)新聞可視化的研究�，F(xiàn)有可視化研究成果大多基于美學(xué),而體育數(shù)據(jù)新聞可視化是涉及色彩學(xué)、圖形學(xué)、傳播學(xué)和心理學(xué)等多學(xué)科的研究�；诖�,論文在分析體育新聞傳播特征的前提下,以視覺元素中的色彩、圖形、圖形位置和文字要素為分析目標(biāo),結(jié)合傳播學(xué)、心理學(xué)等學(xué)科分析手段,以國內(nèi)外體育數(shù)據(jù)新聞案例為分析對象,從心理和生理層面審視體育數(shù)據(jù)新聞可視化對受眾認(rèn)知的影響,從而得出體育數(shù)據(jù)新聞可視化策略和方法,并通過實際案例對相關(guān)策略和方法進(jìn)行驗證。結(jié)尾部分,對體育數(shù)據(jù)新聞可視化研究的發(fā)展進(jìn)行展望。據(jù)此,論文共分為六個章節(jié):第一個章節(jié)為緒論部分,主要闡述論文研究的背景和意義,并對與論文相關(guān)的文獻(xiàn)資料進(jìn)行梳理,從而提出論文研究的重點和創(chuàng)新之處。第二個章節(jié)為體育數(shù)據(jù)新聞可視化傳播特征以及研究進(jìn)展,該部分闡述了可視化的相關(guān)概念,論述了可視化對傳播效果的影響因素,并分析體育數(shù)據(jù)新聞的傳播特征,總結(jié)了現(xiàn)階段體育數(shù)據(jù)新聞研究與應(yīng)用的現(xiàn)狀。第三個章節(jié)為論文核心部分,該部分分別以視覺元素中的色彩、圖形、圖形位置及文字要素為分析目標(biāo)探索其對體育數(shù)據(jù)新聞可視化傳播效果的影響,從而找到視覺元素影響體育數(shù)據(jù)新聞可視化傳播效果的理論基礎(chǔ)。第四個章節(jié)則從可視化處理對體育數(shù)據(jù)新聞傳播效果的影響入手,以視覺元素為切入點,分析可視化處理與體育數(shù)據(jù)新聞融合的特征與規(guī)律。第五個章節(jié)總結(jié)了體育數(shù)據(jù)新聞研究與應(yīng)用中的不足,提出相應(yīng)的對策和意見。第六個章節(jié)作為論文的總結(jié)和展望,歸納了論文的相關(guān)觀點,并提出未來體育數(shù)據(jù)新聞可視化策略研究的重點。論文著重剖析了可視化中視覺元素對新聞傳播效果的影響,得出了可視化促進(jìn)體育數(shù)據(jù)新聞傳播效果的相關(guān)理論依據(jù)。研究成果有助于深化體育數(shù)據(jù)新聞可視化研究的理論研究,同時對體育數(shù)據(jù)新聞可視化相關(guān)實踐具有指導(dǎo)意義,使理論更好地指導(dǎo)實踐,最終使體育數(shù)據(jù)新聞可視化達(dá)到研究與應(yīng)用的協(xié)調(diào)發(fā)展。
[Abstract]:With the development of big data technology, visualization has been applied to all aspects of human production and life, especially in the field of news communication. Visual processing can make news information more visual and fast. For sports news, visualization improves the predictability, timeliness and interactivity of sports news, and has become a hot topic in the field of journalism. There are few researches on the visualization of sports data news in the background of sports. At present, there is no research on visualization of sports data news from the perspective of visual elements. Most of the existing visualization research results are based on aesthetics. Sports data news visualization is involved in color, graphics, communication, psychology and other multidisciplinary research. Based on this, the paper analyzes the characteristics of sports news dissemination, with the visual elements of color. Graphics, graphic location and text elements for the analysis of the target, combined with communication, psychology and other disciplinary analysis means, with domestic and foreign sports data news cases as the analysis object. From the psychological and physiological level, this paper examines the impact of sports data news visualization on audience cognition, and obtains the strategies and methods of sports data news visualization. And through practical cases to verify the relevant strategies and methods. At the end, the development of sports data news visualization research is prospected. Based on this, the thesis is divided into six chapters: the first chapter is the introduction part. This paper mainly expounds the background and significance of the research, and combs the literature related to the paper. The second chapter is the characteristics of visual communication of sports data news and research progress, this part describes the related concepts of visualization. This paper discusses the influence factors of visualization on the communication effect, and analyzes the characteristics of sports data news dissemination, summarizes the current situation of sports data news research and application. The third chapter is the core part of the paper. In this part, the visual elements of the color, graphics, graphic location and text elements for the analysis of the analysis of the impact on sports data news visual communication effect. In order to find the visual elements of sports data news visual communication effect of the theoretical basis. The fourth chapter from the visual processing of sports data news dissemination effect of the impact, with visual elements as the starting point. Analyze the characteristics and rules of visual processing and sports data news integration. The fifth chapter summarizes the lack of sports data news research and application. Put forward the corresponding countermeasures and suggestions. The sixth chapter as a summary of the paper and prospects, summed up the relevant views of the paper. And put forward the focus of the future sports data news visualization strategy research. The paper focuses on the visual elements in visualization of the impact of news dissemination effect. Obtained the visualization to promote the sports data news dissemination effect related theory basis, the research result is helpful to deepen the sports data news visualization research the theory research. At the same time it has the guiding significance to the sports data news visualization related practice, causes the theory to guide the practice better, finally enables the sports data news visualization to achieve the coordinated development of the research and the application.
【學(xué)位授予單位】：成都體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G210.7;G80-05

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