本文關(guān)鍵詞：網(wǎng)紅現(xiàn)象的生成邏輯及其引導(dǎo)　出處：《中州學(xué)刊》2017年04期 　論文類型：期刊論文

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【摘要】：以青年為主體的網(wǎng)紅,因其另類特質(zhì)已經(jīng)演變?yōu)榍嗌倌陫蕵穼徝赖男纶厔荨粝雽崿F(xiàn)的新路徑和社會資本關(guān)注的新焦點。在網(wǎng)紅現(xiàn)象生成的過程中,信息技術(shù)升級是基礎(chǔ)條件,利益回報預(yù)期是內(nèi)在動力,大眾文化消費是現(xiàn)實土壤,媒介把關(guān)弱化是失序的重要原因。尋求有力的調(diào)控引導(dǎo)策略,要強化階層利益協(xié)調(diào),優(yōu)化社會階層結(jié)構(gòu);強化行業(yè)制度規(guī)引,優(yōu)化網(wǎng)絡(luò)治理環(huán)境;強化媒介社會責(zé)任,優(yōu)化輿論引導(dǎo)模式;強化網(wǎng)絡(luò)公民意識,優(yōu)化網(wǎng)民行為模式,以營造健康向上的網(wǎng)絡(luò)生態(tài)氛圍。
[Abstract]:The youth as the main body of the red net, because of its offbeat trait has evolved as a new aesthetic trend of teenagers, to realize the dream of the new path and a new focus of attention. In the process of social capital generated net phenomenon of red in the upgrading of information technology is the basic condition, the expected return is interest in power consumption of popular culture is the reality the soil media is an important reason for weakening the disorder. Seeking effective regulation guide strategy, to strengthen the interests of coordination, optimization of social structure; strengthen the industry guidance system, optimize the network governance environment; strengthen the social responsibility of media, public opinion guide optimization model; strengthen the network citizen consciousness, optimize the behavior of users to create a model. Network ecological environment healthy and upward.

【作者單位】： 江蘇師范大學(xué)MPA教育中心;徐州工程學(xué)院馬克思主義學(xué)院;
【基金】：江蘇省哲學(xué)社會科學(xué)規(guī)劃項目“微信場域中的輿論生態(tài)研究”(15TQB002) 江蘇省高校哲學(xué)社會科學(xué)項目“網(wǎng)絡(luò)場域中群體標(biāo)簽的生成、演化及應(yīng)對策略研究”(2014SJB398)
【分類號】：G206
【正文快照】： 時下,以青年為主體的新生代網(wǎng)紅進一步走上“神壇”,因其另類特質(zhì)演化為各種光怪陸離的社會現(xiàn)象,成為備受關(guān)注的網(wǎng)絡(luò)新興群體�？茖W(xué)分析這一社會現(xiàn)象,探討其生成邏輯及其機理,尋求有力的調(diào)控策略,對于引導(dǎo)社會公眾尤其是青年的理性參與,從源頭上減弱網(wǎng)紅現(xiàn)象的負面社會效應(yīng),釋，

本文編號：1401338