本文關(guān)鍵詞：中國(guó)視頻網(wǎng)站文化漫談性PGC節(jié)目?jī)?nèi)容生產(chǎn)研究　出處：《河北大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 文化類PGC節(jié)目 內(nèi)容生產(chǎn) 《曉說》 《羅輯思維》 《鴻觀》

【摘要】：隨著Web3.0時(shí)代的到來,視頻網(wǎng)站的內(nèi)容生產(chǎn)逐漸從UGC(User-generated Content,用戶內(nèi)容生產(chǎn))模式走上PGC(Professionally-generated Content,專業(yè)內(nèi)容生產(chǎn))模式,各式各樣的網(wǎng)站自制節(jié)目、自媒體節(jié)目登上了歷史舞臺(tái)。在這其中,以《曉說》《羅輯思維》《鴻觀》等為代表的一些文化漫談性質(zhì)PGC節(jié)目引起了用戶的廣泛關(guān)注,并贏得了良好的口碑。而作為文化類節(jié)目的一個(gè)分支,其內(nèi)容生產(chǎn)必為重中之重。于此,筆者以網(wǎng)絡(luò)傳播和媒介經(jīng)營(yíng)管理兩方面的相關(guān)理論作為依據(jù),以文本細(xì)讀及比較分析的方法,通過對(duì)幾檔較有代表性的文化漫談性PGC節(jié)目諸多外向特點(diǎn)的聚類分析,以復(fù)盤推演的形式還原節(jié)目制作方在內(nèi)容生產(chǎn)方面的理念與策略,以此達(dá)到對(duì)于節(jié)目?jī)?nèi)容生產(chǎn)成功之道的準(zhǔn)確把握。文化漫談性PGC節(jié)目所外化呈現(xiàn)出的諸多特點(diǎn),無不凝結(jié)著其內(nèi)在內(nèi)容生產(chǎn)的策劃與創(chuàng)新。準(zhǔn)確的受眾把握,完整的主持人擇取機(jī)制,集中體現(xiàn)了節(jié)目用戶與主持人雙中心的內(nèi)容生產(chǎn)理念;而選題上的包羅萬象,形式上的多元互動(dòng)以及表達(dá)風(fēng)格上的敘議結(jié)合,則作為此一理念的具體表達(dá),生發(fā)為節(jié)目?jī)?nèi)容生產(chǎn)中的代表性策略。由此看來,盡管身處互聯(lián)網(wǎng)商業(yè)大潮,商業(yè)化包裝日臻見重,但內(nèi)容生產(chǎn)仍在本類節(jié)目的整體發(fā)展中具關(guān)鍵作用。通過對(duì)其內(nèi)容生產(chǎn)的剖析,或還可對(duì)文化漫談性PGC節(jié)目的未來做出展望。
[Abstract]:With the advent of the Web3.0 era, the content production of video websites is gradually coming from UGC(User-generated Content. User content production) mode on the PGC(Professionally-generated content, professional content production) mode, a variety of home-made website programs. Media programs have been on the stage of history. Among them, some cultural PGC programs, such as "Xiao Theory", "Luo Ji's thinking", "Hongguan" and so on, have attracted extensive attention of users. And won a good reputation. And as a branch of cultural programs, its content production will be the most important. In this, the author based on the network communication and media management two related theories as the basis. By the method of text reading and comparative analysis, this paper analyzes the cluster of extroverted features of several representative cultural PGC programs. In the form of retrospect and deduction, the ideas and strategies of program producers in content production are restored. In order to achieve the correct grasp of the successful production of the program content. Culture of PGC show many characteristics of the externalization. All of them condense the planning and innovation of its internal content production. The accurate audience grasp and the complete host selection mechanism embody the content production idea of both the program users and the host. As the concrete expression of this idea, the inclusion of the topic, the multiple interaction in form and the combination of narrative and discussion on the expression style, it is the representative strategy in the production of the program content. Although in the Internet commercial tide, the commercial packaging is becoming more and more important, but the content production still plays a key role in the overall development of this kind of programs. Through the analysis of its content production. Or the future of cultural talk PGC programs can be made.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G222
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本文編號(hào)：1369526