發(fā)布時(shí)間：2017-12-28 20:21

  本文關(guān)鍵詞：國(guó)內(nèi)專(zhuān)業(yè)體育報(bào)紙冰雪運(yùn)動(dòng)報(bào)道的價(jià)值取向分析——以《中國(guó)體育報(bào)》和《體壇周報(bào)》為樣本　出處：《現(xiàn)代傳播(中國(guó)傳媒大學(xué)學(xué)報(bào))》2017年09期 　論文類(lèi)型：期刊論文

  更多相關(guān)文章： 專(zhuān)業(yè)體育報(bào) 冰雪運(yùn)動(dòng) 價(jià)值取向 北京冬奧會(huì)

【摘要】：北京—張家口獲得2022年第24屆冬季奧運(yùn)會(huì)主辦權(quán)以來(lái),冰雪運(yùn)動(dòng)日益成為國(guó)內(nèi)專(zhuān)業(yè)體育報(bào)新聞議程中的重要議題。基于北京冬奧會(huì)與媒體融合改革的雙重語(yǔ)境,選取《中國(guó)體育報(bào)》和《體壇周報(bào)》兩份報(bào)紙2015-2016年間的冰雪運(yùn)動(dòng)報(bào)道為研究對(duì)象,運(yùn)用框架理論,對(duì)樣本報(bào)道的新聞價(jià)值取向進(jìn)行分析。研究發(fā)現(xiàn),在宣傳價(jià)值、新聞價(jià)值、體育價(jià)值共同構(gòu)建的體育新聞價(jià)值取向體系中,冰雪運(yùn)動(dòng)報(bào)道的重要性顯著提升、優(yōu)勢(shì)冰雪項(xiàng)目報(bào)道更加突出、冰雪賽事與大眾冰雪報(bào)道日趨平衡、"人文關(guān)懷"進(jìn)一步彰顯等特點(diǎn);在打造新媒體產(chǎn)品過(guò)程中更加重視報(bào)道內(nèi)容的挖掘深度、互動(dòng)"卷入"體驗(yàn)及可視化形式的表現(xiàn)價(jià)值。
[Abstract]:Since Beijing - Zhangjiakou has the right to host the twenty-fourth Winter Olympic Games in 2022, the ice and snow movement has become an important issue in the news agenda of the domestic professional sports newspaper. Based on the dual context of Beijing Olympic Winter Games and media convergence reform, we selected two newspapers and 2015-2016 reports of ice and snow sports in China sports daily and Sports Weekly newspaper as the research objects, and applied the framework theory to analyze the news value orientation of the sample reports. The study found that the system of sports news value orientation in the construction of common propaganda value, news value, sports value, ice and snow sports reported importance significantly improved, advantage is more prominent, ice snow project reported events and mass balance, "snow reported more humane care" to further highlight the characteristics; mining depth, to create a new interactive "in the process of media products pay more attention to the content and form of the visual experience involved in the performance of value.
【作者單位】： 武漢體育學(xué)院新聞傳播學(xué)院;
【分類(lèi)號(hào)】：G212
【正文快照】： 中國(guó)北京—張家口獲得了2022年第24屆冬季奧運(yùn)會(huì)的主辦權(quán),給國(guó)內(nèi)專(zhuān)業(yè)體育報(bào)帶來(lái)新的風(fēng)向標(biāo)——冰雪運(yùn)動(dòng)報(bào)道。冰雪運(yùn)動(dòng)的媒介推廣已成為2022年冬奧會(huì)的重要組成。中國(guó)政府對(duì)辦好2022年北京冬奧會(huì)給予了高度的重視。本文著眼于新媒體融合改革與北京冬奧會(huì)的雙重語(yǔ)境,通過(guò)冰雪運(yùn)

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