本文關(guān)鍵詞：微信運(yùn)動(dòng)使用對(duì)健康行為的影響:基于計(jì)劃行為理論分析　出處：《新聞界》2017年06期 　論文類型：期刊論文

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【摘要】：個(gè)體運(yùn)動(dòng)行為的數(shù)據(jù)化與社交化對(duì)健康行為是否會(huì)產(chǎn)生促進(jìn)作用是健康傳播研究領(lǐng)域面臨的一個(gè)新的議題,特別是傳播活動(dòng)對(duì)于真實(shí)健康行為的影響及其效果,成為健康傳播研究最新的有廣闊前景的方向。"微信運(yùn)動(dòng)"恰好是個(gè)體運(yùn)動(dòng)數(shù)據(jù)化與社交化的典型代表。本文從計(jì)劃行為理論出發(fā),探究人們對(duì)微信運(yùn)動(dòng)使用的態(tài)度、主觀規(guī)范以及知覺行為控制對(duì)運(yùn)動(dòng)意愿與實(shí)際行走步數(shù)間的關(guān)系,并進(jìn)一步考察個(gè)體運(yùn)動(dòng)意愿是否在態(tài)度、主觀規(guī)范、知覺行為控制與實(shí)際行走步數(shù)之間起到一定的中介作用。研究結(jié)果顯示,當(dāng)個(gè)體對(duì)使用微信運(yùn)動(dòng)的態(tài)度越積極、主觀規(guī)范程度越高、知覺行為控制越強(qiáng),其運(yùn)動(dòng)意愿越強(qiáng)烈,每天實(shí)際行走的步數(shù)越多;并且,意愿在運(yùn)動(dòng)行為與其他三個(gè)變量之間起到中介作用。研究結(jié)果揭示了個(gè)體運(yùn)動(dòng)的數(shù)據(jù)化與社交化對(duì)健康行為影響的積極作用,并為如何促進(jìn)個(gè)體的健康行為提供了相應(yīng)指導(dǎo)。
[Abstract]:The movement of individual behavior and social data on whether health behavior will have a role in promoting is a new topic facing the field of health communication research, especially for the communication activities affect the real health behavior and the effect of the health communication become the latest research has broad prospects in the direction of. "WeChat movement" is a typical representative of the data and socialization of individual movement. This paper from the theory of planned behavior, explore the people to use the WeChat sports attitude, subjective norm and perceived behavioral control on the relationship between intention and actual movement step between, and further investigate whether the willingness of individual movement in attitude, subjective norm, perceived behavioral control and the actual step plays a mediating role between certain. The research results show that when the individual use of WeChat sports attitude is positive, the higher the degree of subjective norm and perceived behavioral control is stronger, the movement intention is strong, the more the number of actual walking every step; and, in between the willingness to exercise behavior and the other three variables play the mediating effects. The findings reveal the positive effect of data movement and socialization on the health behaviors of individuals, and provide guidance for how to promote individual health behaviors.
【作者單位】： 清華大學(xué)新聞與傳播學(xué)院;中國科學(xué)院心理健康重點(diǎn)實(shí)驗(yàn)室(中科院心理所);中國科學(xué)院大學(xué);
【基金】：自然科學(xué)基金項(xiàng)目(71303129) 北京市高�！扒嗄暧⒉庞�(jì)劃”支持
【分類號(hào)】：G206;G804.8
【正文快照】： 一、前言隨著移動(dòng)互聯(lián)網(wǎng),便攜式移動(dòng)通訊設(shè)備(Portable Communication Devices)和可穿戴設(shè)備(Wearable Devices)的發(fā)展,個(gè)體的運(yùn)動(dòng)數(shù)據(jù)得以便捷記錄與分享,用戶能直觀地查看數(shù)據(jù)進(jìn)而了解自己的運(yùn)動(dòng)行為。由此,從健康傳播的角本文由清華大學(xué)新聞與傳播學(xué)院新媒體中心供稿。度來

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