本文關(guān)鍵詞：新媒體語(yǔ)境下美國(guó)苗族跨文化傳播的研究　出處：《浙江傳媒學(xué)院》2017年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 美國(guó)苗族 跨文化傳播 新媒體 傳播策略

【摘要】：跨文化傳播是不同文化背景的人們之間發(fā)生的信息傳播與文化交往活動(dòng)。[1]它是人類(lèi)傳播活動(dòng)的重要組成部分。通過(guò)跨文化傳播活動(dòng),滿足了國(guó)家與國(guó)家之間,族裔與族裔之間,個(gè)人與個(gè)人之間的交往與互動(dòng),維系了社會(huì)結(jié)構(gòu)的動(dòng)態(tài)平衡,促進(jìn)了人類(lèi)文化的發(fā)展與變遷。苗族是一個(gè)跨國(guó)界少數(shù)民族,由于歷史原因,起源于中國(guó)的苗族散落在世界各地,他們的足跡遍布了亞洲、美洲、歐洲和澳洲。如今,美國(guó)有20多萬(wàn)苗族人口。[2]雖然以戰(zhàn)爭(zhēng)難民身份進(jìn)入美國(guó),但現(xiàn)在他們?cè)谡�、�?jīng)濟(jì)、文化等方面已經(jīng)取得了明顯的進(jìn)步。在融入美國(guó)社會(huì)的過(guò)程中,也不斷發(fā)展著自己的文化與傳統(tǒng),在新媒體時(shí)代,其構(gòu)建了諸如Hmong Times Online(苗族時(shí)代在線)、Hmong Studies Journal(苗族研究期刊)等一些網(wǎng)絡(luò)傳播平臺(tái)與各類(lèi)民間傳播組織。但是,其跨文化傳播過(guò)程遇到了一些障礙,這種障礙不僅來(lái)自于自身社區(qū)媒體的局限性,還有外界諸如文化霸權(quán)等沖擊。在面對(duì)文化沖突與文化適應(yīng)問(wèn)題之時(shí),建立一個(gè)高效的對(duì)外渠道展現(xiàn)與傳播自身優(yōu)良文化、搭建與外界溝通的橋梁顯得尤為重要。在全球化背景下,一個(gè)民族想要展示自己的形象、傳播自己的信息,就必須借助新媒體的力量擴(kuò)大其影響力。目前,美國(guó)苗族已經(jīng)在新媒體平臺(tái)建立自己的傳播渠道,其是如何利用新媒體進(jìn)行對(duì)外傳播的?取得了哪些成績(jī)?在此過(guò)程中又有哪些困境和不足之處?如何利用新媒體的互動(dòng)、高效、開(kāi)放等優(yōu)勢(shì)克服各種困難進(jìn)行跨文化傳播,是值得美國(guó)苗族人去思考的問(wèn)題。本文研究的就是新媒體語(yǔ)境下美國(guó)苗族的跨文化傳播,具體如下:第一部分緒論,闡述了本文的選題背景,研究意義,國(guó)內(nèi)外研究現(xiàn)狀綜述及評(píng)價(jià),研究目的和研究方法,研究的重點(diǎn)和難點(diǎn)。第二部分主要是對(duì)美國(guó)苗族的概述,對(duì)苗族進(jìn)行界定,對(duì)其遷移史進(jìn)行描述,最后對(duì)美國(guó)的苗族從歷史背景、人口分布、融入美國(guó)的情況進(jìn)行介紹。第三部分介紹了關(guān)于跨文化傳播和新媒體的相關(guān)理論,以及加強(qiáng)美國(guó)苗族跨文化傳播的必要性,介紹其跨文化傳播媒介的發(fā)展,論述了新媒體在跨文化傳播中的優(yōu)勢(shì)。第四部分論述了新媒體語(yǔ)境下美國(guó)苗族跨文化傳播的概況和不足,深入探討了造成困境的內(nèi)在因素和外在因素。第五部分在已分析的美國(guó)苗族跨文化傳播不足的基礎(chǔ)上,從新媒體視角出發(fā),提出了解決問(wèn)題、提高跨文化傳播效果的策略。本文所分析的內(nèi)容不僅針對(duì)美國(guó)苗族跨文化傳播,同時(shí)也希望對(duì)少數(shù)族裔的傳播學(xué)研究提供一些幫助。
[Abstract]:Intercultural communication is the information communication and cultural communication between people of different cultural backgrounds. [1] it is an important part of human communication. Through intercultural communication activities, we have met the interaction and interaction between nations and ethnic groups, between individuals and individuals, maintaining the dynamic balance of social structure and promoting the development and change of human culture. Miao is a cross border ethnic group. Because of historical reasons, the Miao nationality originated in China is scattered all over the world, and their footprints are spread all over Asia, America, Europe and Australia. Today, there are about 200000 Hmong people in the United States. Although [2] has entered the United States as a war refugee, it has made significant progress in political, economic and cultural aspects. In the process of integration into American society, but also the continuous development of their own culture and traditions, in the new media era, the construction of the Times Online (such as Hmong, Hmong, Studies and Miao Times Online) Journal (Journal of Miao) and some other network communication platform and spread all kinds of folk organization. However, there are some obstacles in the process of intercultural communication. This obstacle not only comes from the limitations of its own social media, but also the impact of external culture hegemony. In the face of cultural conflict and acculturation, it is particularly important to establish an efficient external channel to show and spread its own fine culture and build bridges with the outside world. In the context of globalization, a nation wants to display its image and disseminate its information, so it must expand its influence with the power of new media. At present, the United States and Miao have established their own channels of communication in the new media platform, which is how to use new media for external communication? What are the results obtained in this process? What are the difficulties and deficiencies? How to use new media interactive and efficient, open and other advantages to overcome all kinds of difficulties of cross-cultural communication, is the United States is the Miao people to think about the problem. This paper studies the cross-cultural communication of the Miao people in the new media context. The following are the following parts: the first part is the introduction, which describes the background and significance of the research, summarizes and reviews the research status at home and abroad, and points out the key points and difficulties of the research. The second part is the overview of the Miao people in the United States, the definition of the Miao nationality, the description of its migration history, and finally, the introduction of the Miao people's historical background, population distribution and the integration into the United States. The third part introduces the related theories of intercultural communication and new media, and the necessity of strengthening the cross cultural communication of the Miao people in the United States, introduces the development of its intercultural communication media, and discusses the advantages of new media in intercultural communication. The fourth part discusses the general situation and shortcomings of the cross-cultural transmission of the American Miao in the context of the new media, and discusses the internal and external factors that cause the dilemma. The fifth part, based on the analysis of the lack of cross cultural communication of Miao people in the United States, and from the perspective of new media, puts forward strategies to solve problems and improve the effectiveness of intercultural communication. The content of this article is not only aimed at the cross cultural transmission of the American Miao, but also hopes to provide some help to the study of the communication of ethnic minorities.
【學(xué)位授予單位】：浙江傳媒學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：C95;G206

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 彭蘭;網(wǎng)絡(luò)與跨文化傳播初探[J];國(guó)際新聞界;2000年06期

2 常燕榮;論跨文化傳播的三種模式[J];湖南大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2003年03期

3 秦志希,單波,王瀚東,夏倩芳;“跨國(guó)跨文化傳播”筆談[J];武漢大學(xué)學(xué)報(bào)(人文科學(xué)版);2003年03期

4 姜飛;跨文化傳播的后殖民語(yǔ)境[J];新聞與傳播研究;2004年01期

5 車(chē)英,歐陽(yáng)云玲;沖突與融合:全球化語(yǔ)境下跨文化傳播的主旋律[J];武漢大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2004年04期

6 單波;“跨文化傳播”國(guó)際學(xué)術(shù)會(huì)議在武漢舉行[J];國(guó)外社會(huì)科學(xué);2004年05期

7 單波;跨文化傳播國(guó)際學(xué)術(shù)會(huì)議綜述[J];武漢大學(xué)學(xué)報(bào)(人文科學(xué)版);2004年05期

8 袁艷;跨文化傳播研究的新拓展[J];江漢論壇;2004年12期

9 童兵;試析跨文化傳播中的認(rèn)識(shí)誤區(qū)[J];新聞大學(xué);2004年03期

10 董廣安;;跨文化傳播的障礙及突破[J];新聞愛(ài)好者;2005年12期

相關(guān)會(huì)議論文 前10條

1 劉國(guó)偉;;淺析中醫(yī)跨文化傳播[A];第十次全國(guó)中醫(yī)藥傳承創(chuàng)新與發(fā)展學(xué)術(shù)交流會(huì)暨第二屆全國(guó)中醫(yī)藥博士生優(yōu)秀論文頒獎(jiǎng)會(huì)議論文集[C];2011年

2 姜飛;;跨文化傳播研究的思想史起點(diǎn)[A];中國(guó)傳播學(xué)會(huì)成立大會(huì)暨第九次全國(guó)傳播學(xué)研討會(huì)論文集[C];2006年

3 王雅潔;;以近代天津?yàn)槔?國(guó)家形象對(duì)體育跨文化傳播影響研究[A];第九屆全國(guó)體育科學(xué)大會(huì)論文摘要匯編(2)[C];2011年

4 楊U，

本文編號(hào)：1338368