受制于不同的社會文化因素,任何組織在發(fā)展中難免產(chǎn)生各種危機(jī),與危機(jī)相關(guān)的信息通過新媒體在社會公眾之間快速傳播。與此同時,公眾對危機(jī)事件發(fā)表的意見和評價影響著組織的未來發(fā)展。因此,面臨社會公眾的輿論壓力,許多組織選擇采用危機(jī)公關(guān)話語來應(yīng)對危機(jī)事件。國內(nèi)外學(xué)者大多從傳播學(xué)和公共關(guān)系學(xué)的角度對危機(jī)公關(guān)話語進(jìn)行研究,鮮少涉及語言學(xué)。批評體裁分析,是體裁分析理論的進(jìn)一步延伸,旨在對專業(yè)語境下的話語實踐進(jìn)行多維度分析。本研究以Bhatia的多視角話語實現(xiàn)模式為基礎(chǔ),以危機(jī)公關(guān)話語為研究對象,搜集新浪微博中不同企業(yè)或公司針對危機(jī)事件所發(fā)布的官方聲明為語料,對其進(jìn)行文本體裁、專業(yè)實踐、專業(yè)文化的批評體裁分析。本研究首先從文本體裁維度出發(fā),發(fā)現(xiàn)危機(jī)公關(guān)話語的體裁結(jié)構(gòu)具有三個語步,包括描述介紹性信息、介紹聲明目的、闡釋組織態(tài)度。其次,專業(yè)實踐維度上,根據(jù)做出說明、許下承諾、發(fā)表評價、提供指令和給予警告的交際目的,話語實踐者采用了說明性話語、承諾性話語、評價性話語、指示性話語和警告性話語,不同話語類型的混合構(gòu)成了不同的篇際互文表現(xiàn)。最后,從專業(yè)文化維度,分析了危機(jī)公關(guān)話語的運(yùn)作機(jī)制,發(fā)現(xiàn)社會安全、社會責(zé)任和... 

【文章來源】：山東師范大學(xué)山東省

【文章頁數(shù)】：80 頁

【學(xué)位級別】：碩士

【文章目錄】：
Abstract
摘要
Chapter One Introduction
    1.1 Research Background
    1.2 Research Significance
    1.3 Research Objective and Research Questions
    1.4 Structure of the Thesis
Chapter Two Literature Review
    2.1 Definition of Crisis Management Discourse
        2.1.1 Definition of Crisis
        2.1.2 Definition of Crisis Management
        2.1.3 Definition of Discourse
        2.1.4 Summary
    2.2 Studies on Crisis Management Discourse
        2.2.1 Studies on Crisis Management in the Realm of Public Relations
        2.2.2 Studies on Crisis Management in the Realm of Linguistics
        2.2.3 Summary
Chapter Three Theoretical Foundation and Methodology
    3.1 Critical Genre Analysis Theory
        3.1.1 Levels of Discourse Realisation
        3.1.2 Interdiscursivity in Critical Genre Theory
        3.1.3 Critical Genre Analysis and Critical Discourse Analysis
    3.2 Methodology and Data
        3.2.1 Methodology
        3.2.2 Data
Chapter Four Generic Structure of Crisis Management Discourse
    4.1 Description of Introductory Information
        4.1.1 Headline of Statement
        4.1.2 Introduction of Crisis Background
    4.2 Presentation of Statement Purposes
        4.2.1 Illustration of Specific Aims
        4.2.2 Elaboration of Relevant Details
    4.3 Demonstration of Organizational Attitudes
        4.3.1 Clarification and Re-emphasis of Position
        4.3.2 Thanks to the Public
        4.3.3 Declaration of Future Actions
        4.3.4 Adding Other Information
Chapter Five Interdiscursive Features of Crisis Management Discourse
    5.1 Professional Genres in Crisis Management Discourse
        5.1.1 Expository Discourse
        5.1.2 Affirmatory Discourse
        5.1.3 Evaluative Discourse
        5.1.4 Instructive Discourse
        5.1.5 Admonitory Discourse
    5.2 Genre-mixing in Crisis Management Discourse
        5.2.1 Mixing of Two Professional Genres
        5.2.2 Mixing of Three Professional Genres
Chapter Six Sociocultural Factors Underlying the Use of Crisis Management Discourse
    6.1 Social Security and Crisis Management Discourse
        6.1.1 The Influence of Network Security
        6.1.2 The Influence of Personal Safety
        6.1.3 The Influence of Public Order
    6.2 Social Responsibility and Crisis Management Discourse
        6.2.1 The Influence of Academic Rules
        6.2.2 The Influence of Legal Restraints
        6.2.3 The Influence of Information Transmission
    6.3 Cultural Demands and Crisis Management Discourse
        6.3.1 The Influence of Copyright Awareness
        6.3.2 The Influence of Organizational Reputation
        6.3.3 The Influence of Patriotic Stance
Chapter Seven Conclusion
    7.1 Major Findings
    7.2 Research Implications
    7.3 Research Limitations
    7.4 Research Expectations
References
Acknowledgements


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