群際道歉訴求修辭分析——ABC電視節(jié)目《吉米雞毛秀》事件的冷思考
發(fā)布時(shí)間：2018-11-15 19:14
【摘要】：本文以2013年"ABC吉米雞毛秀"事件為例,分析群際道歉訴求的修辭對象、修辭目的和修辭策略。群際道歉訴求的修辭對象以遞增式追責(zé)納入負(fù)有直接責(zé)任的冒犯者、負(fù)有間接責(zé)任的第三方及至負(fù)有嚴(yán)格責(zé)任的冒犯者所在集體;并在追求"想象共同體"的最大化中向群內(nèi)異議成員以及群際潛在同情者致辭。修辭目的呈現(xiàn)出一種從表層經(jīng)中層到深層的遞進(jìn)式演進(jìn),表層目的為懲罰責(zé)任方;中觀目的為獲取群際及群內(nèi)"共情";其深層目的是為本群體"增權(quán)"。在修辭策略方面,赫爾瑪格拉斯的"爭議點(diǎn)理論"及亞里士多德的"理、情、格"三種基本說服方式,在當(dāng)下時(shí)代語境中可古為今用,有效幫助訴求方達(dá)成修辭目的。
[Abstract]:Taking the ABC Jimmy Chicken Show in 2013 as an example, this paper analyzes the rhetorical objects, rhetorical purposes and rhetorical strategies of intergroup apology demands. The rhetorical objects of the intergroup apology demand include the offenders who are directly responsible, the third parties who have indirect responsibility and the offenders who have strict responsibility. And in the pursuit of "imagination community" maximization of dissent members and potential sympathizers within the group address. The rhetorical purpose is a progressive evolution from the surface layer through the middle layer to the deep layer. The surface purpose is to punish the responsible party; the meso purpose is to obtain the "empathy" between groups and groups; the deep purpose is to increase the power of the group. In the aspect of rhetorical strategy, three basic ways of persuasion, such as Hermarglass's theory of disputed points and Aristotle's theory of argument, emotion and character, can be used in the context of the present era and can effectively help the claimants to achieve their rhetorical purposes.
【作者單位】： 福建師范大學(xué)外國語學(xué)院;
【基金】：福建省教育廳基金項(xiàng)目“國外機(jī)構(gòu)對中國受眾公開道歉的西方修辭研究”(JBS14062) 福建省本科教改校級項(xiàng)目“‘跨文化學(xué)術(shù)課程’跨學(xué)科聯(lián)合教學(xué)模式研究”(I201703017) 福建省中青年教師教育科研項(xiàng)目(高校外語教改科研專項(xiàng))“‘跨文化交際學(xué)術(shù)課程’多學(xué)科聯(lián)合教學(xué)模式研究”(JZ170064)
【分類號】：H05
本文編號：2334197
[Abstract]:Taking the ABC Jimmy Chicken Show in 2013 as an example, this paper analyzes the rhetorical objects, rhetorical purposes and rhetorical strategies of intergroup apology demands. The rhetorical objects of the intergroup apology demand include the offenders who are directly responsible, the third parties who have indirect responsibility and the offenders who have strict responsibility. And in the pursuit of "imagination community" maximization of dissent members and potential sympathizers within the group address. The rhetorical purpose is a progressive evolution from the surface layer through the middle layer to the deep layer. The surface purpose is to punish the responsible party; the meso purpose is to obtain the "empathy" between groups and groups; the deep purpose is to increase the power of the group. In the aspect of rhetorical strategy, three basic ways of persuasion, such as Hermarglass's theory of disputed points and Aristotle's theory of argument, emotion and character, can be used in the context of the present era and can effectively help the claimants to achieve their rhetorical purposes.
【作者單位】： 福建師范大學(xué)外國語學(xué)院;
【基金】：福建省教育廳基金項(xiàng)目“國外機(jī)構(gòu)對中國受眾公開道歉的西方修辭研究”(JBS14062) 福建省本科教改校級項(xiàng)目“‘跨文化學(xué)術(shù)課程’跨學(xué)科聯(lián)合教學(xué)模式研究”(I201703017) 福建省中青年教師教育科研項(xiàng)目(高校外語教改科研專項(xiàng))“‘跨文化交際學(xué)術(shù)課程’多學(xué)科聯(lián)合教學(xué)模式研究”(JZ170064)
【分類號】：H05
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