【摘要】：在當(dāng)今信息時(shí)代,多模態(tài)語篇在人們的日常閱讀中所占的比例日益增大。如何解讀多種模態(tài)之間的關(guān)系和如何提高多模態(tài)話語解讀能力,成為亟需研究的現(xiàn)實(shí)話題。作為交流的主要平臺,網(wǎng)站無疑成為了一種較為經(jīng)濟(jì)的傳播和獲取信息的媒介。在國內(nèi)外學(xué)術(shù)領(lǐng)域,對網(wǎng)頁語篇的多模態(tài)話語分析研究在近幾年備受關(guān)注。在中國,網(wǎng)頁的多模態(tài)話語分析是一個(gè)新興的學(xué)術(shù)研究領(lǐng)域。目前網(wǎng)頁多模態(tài)研究涉及個(gè)人網(wǎng)頁、外宣網(wǎng)頁、微博、購物網(wǎng)站、銀行網(wǎng)站、博物館網(wǎng)站、新聞網(wǎng)站、和企業(yè)網(wǎng)站等,其中多將評價(jià)理論、視覺語法、圖文關(guān)系理論、體裁理論等作為理論基礎(chǔ),但還未出現(xiàn)利用GeM模型對比分析國家外交部門官方網(wǎng)站的多模態(tài)話語分析。因此本研究試圖進(jìn)一步擴(kuò)大多模態(tài)話語分析的研究范圍。中國和美國作為當(dāng)今世界的兩個(gè)重要國家,分別是發(fā)展中國家和發(fā)達(dá)國家的典型代表。作為國家對外宣傳的窗口之一,中國外交部官網(wǎng)和美國國務(wù)院官網(wǎng)都承擔(dān)著對外公布國家外交政策和外交活動的功能。其主頁作為一種多模態(tài)網(wǎng)絡(luò)語篇,對宣傳國家外交理念、塑造國家形象等方面所產(chǎn)生的影響是不可估量的。Bateman 創(chuàng)建 了體裁和多模態(tài)模型(Genre and Multimodality Model),簡稱 GeM模型,是關(guān)于多模態(tài)語篇的分析框架。以GeM模型作為理論框架,對官方網(wǎng)站進(jìn)行研究可以擴(kuò)展多模態(tài)語篇實(shí)證研究的范圍。本研究將根據(jù)體裁與多模態(tài)模型(GeM model),對中華人民共和國外交部和美國國務(wù)院的官網(wǎng)主頁進(jìn)行多模態(tài)話語分析。本文使用定量分析與定性分析相結(jié)合的方法,依次分析了兩個(gè)官網(wǎng)主頁的基礎(chǔ)層、版面層、修辭層和瀏覽層,找出了每個(gè)層面的典型差異并做出解釋。在這個(gè)分析過程中,本研究探討主頁的各個(gè)模態(tài)如何構(gòu)建意義以及在意義建構(gòu)過程中對國家形象的樹立所產(chǎn)生的影響。另外,作為對依據(jù)GeM理論模型所做出的分析的補(bǔ)充,本研究從社會文化角度探討了兩個(gè)官網(wǎng)主頁存在差異的原因。作者期望此研究能從語言學(xué)的視角為國家官方網(wǎng)站設(shè)計(jì)者提供一定理論依據(jù),進(jìn)而促進(jìn)國家官方機(jī)構(gòu)網(wǎng)站設(shè)計(jì)的優(yōu)化,樹立更好的國家形象。
[Abstract]:In the information age, the proportion of multimodal discourse in people's daily reading is increasing. How to interpret the relationship between multiple modes and how to improve the ability of multimodal discourse interpretation has become a practical topic in urgent need of study. As the main platform of communication, website has undoubtedly become a more economical medium for dissemination and access to information. In recent years, the research on multimodal discourse analysis of web pages has attracted much attention in the academic field at home and abroad. In China, multimodal discourse analysis of web pages is a new field of academic research. At present, the multimodal study of web pages involves personal pages, foreign propaganda pages, Weibo, shopping websites, bank websites, museum websites, news websites, and enterprise websites. Most of them will evaluate the theory of evaluation, visual grammar, and the theory of graphic-text relations. Genre theory is the theoretical basis, but there is no multimodal discourse analysis using GeM model. Therefore, this study attempts to further expand the scope of multimodal discourse analysis. As two important countries in the world today, China and the United States are typical representatives of developing and developed countries respectively. As one of the windows of national propaganda, the official website of Chinese Ministry of Foreign Affairs and the official website of the United States Department of State assume the function of publicizing national foreign policy and foreign activities. As a kind of multimodal network discourse, its main page has an incalculable influence on propagating the concept of national diplomacy and shaping the image of the country. Bateman has created the GeM model of genre and multimodal (Genre and Multimodality Model), for short. It is about the analytical framework of multimodal discourse. Using GeM model as the theoretical framework, the research on official website can extend the scope of multi-modal discourse empirical research. Based on genre and multimodal model (GeM model), this study will analyze the multimodal discourse of the official website of the Ministry of Foreign Affairs of the people's Republic of China and the State Department of the United States of America. Using the method of quantitative analysis and qualitative analysis, this paper analyzes the basic layer, layout layer, rhetoric layer and browsing layer of the two official web pages in turn, and finds out the typical differences of each layer and makes an explanation. In the course of this analysis, this study explores how the modes of home page construct meaning and the influence on the establishment of national image in the process of meaning construction. In addition, as a supplement to the analysis based on the GeM theory model, this study explores the reasons for the differences between the two websites from the perspective of social culture. The author hopes that this study can provide a theoretical basis for the national official website designers from the perspective of linguistics, thus promoting the optimization of the website design of the national official agencies and establishing a better national image.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：H15;H315

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