本文選題：廣告 + 語言　； 參考：《上海外國語大學(xué)》2017年碩士論文

【摘要】：廣告是經(jīng)濟(jì)活動(dòng)的重要環(huán)節(jié),是企業(yè)和組織傳達(dá)信息的有效手段。廣告在不同的文化背景中產(chǎn)生,同時(shí)不同文化背景的人對(duì)于廣告的鑒賞喜好也不同�，F(xiàn)在,日本是僅次于美國的廣告業(yè)第二發(fā)達(dá)的國家,在全球化的背景下,隨著中國經(jīng)濟(jì)的發(fā)展,廣告業(yè)也發(fā)生了突飛猛進(jìn)的發(fā)展�？梢哉f,廣告滲透進(jìn)生活中的各個(gè)地方,是日常生活的一部分。同時(shí),廣告語言是一種重要的社會(huì)語言現(xiàn)象。廣告標(biāo)語是廣告語的核心,凝聚了最多的技巧和智慧。中日兩國一衣帶水,語言上有許多的歷史淵源,對(duì)中日廣告標(biāo)語進(jìn)行研究很有意義。但是在以往的廣告研究中,研究漢語廣告語言、日語廣告語言、中英廣告語言對(duì)比等領(lǐng)域較多,但對(duì)比中日廣告語言的研究起步時(shí)間較晚,成果較少。本文搜集了大量的具有代表性的中日廣告標(biāo)語,結(jié)合實(shí)例從表記、詞語、句型和修辭四個(gè)方面進(jìn)行分析和總結(jié),并通過中日廣告標(biāo)語的異同點(diǎn)來分析其背后蘊(yùn)含的語言、審美意識(shí)、民族文化等方面的原因。希望在中日文化和經(jīng)濟(jì)交流頻繁的今天,此篇文章能夠?yàn)橹腥照Z言學(xué)習(xí)者,以及異文化傳播者帶來一定的實(shí)用意義。
[Abstract]:Advertising is an important link in economic activities and an effective means for enterprises and organizations to convey information. Advertisements come into being in different cultural backgrounds, and people from different cultural backgrounds have different tastes for advertising. At present, Japan is the second developed country in advertising industry after the United States. Under the background of globalization, with the development of Chinese economy, advertising industry has also developed by leaps and bounds. It can be said that advertising permeates all parts of life and is a part of daily life. At the same time, advertising language is an important social language phenomenon. Advertising slogan is the core of advertising language, condensing the most skills and wisdom. China and Japan have a narrow strip of water, language has many historical origins, the study of Chinese and Japanese advertising slogan is very meaningful. However, in the past advertising research, the study of Chinese advertising language, Japanese advertising language, Chinese and English advertising language contrast and other fields, but the contrast between Chinese and Japanese advertising language research started late, less achievement. This paper collects a large number of representative Chinese and Japanese advertising slogans, analyzes and summarizes them from the four aspects of tableau, words, sentence patterns and rhetoric, and analyzes the language behind them through the similarities and differences between Chinese and Japanese advertising slogans. Aesthetic consciousness, national culture and other reasons. It is hoped that, with the frequent cultural and economic exchanges between China and Japan, this article will bring some practical significance to Chinese and Japanese language learners, as well as to foreign cultural communicators.
【學(xué)位授予單位】：上海外國語大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：H136;H36

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本文編號(hào)：2018709