本文選題：翻譯 + 連鎖公司　； 參考：《蘭州大學》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)對生產(chǎn)模式及交易模式的不斷變革,全球一體化的進程逐步加速,不同國家、不同行業(yè)之間的跨界、跨國交易成為了各行各業(yè)之間發(fā)展的新常態(tài)。翻譯作為跨文化經(jīng)濟文化交流的重要中介,在大環(huán)境的催生下成為了最具有潛力的行業(yè)之一。歐朗國際翻譯創(chuàng)立于2008年,前身為甘肅歐朗文化傳播公司。在國家一帶一路級走出去的大背景下,于2015年以北京為總部采用以農村包圍城市的方式開始了全國化的進程。目前我公司除北京總部外擁有西安分公司、蘭州分公司、西寧分公司三家全資分公司,以及成都、重慶、太原、天津、烏魯木齊五個辦事處為本地化企業(yè)提供專業(yè)的語言翻譯服務。我們擁有專業(yè)的專兼職翻譯團隊以及項目管理翻譯平臺,可提供各領域全語種的筆譯翻譯服務。我司口譯也覆蓋了一般陪同、交替?zhèn)髯g及同傳所有水平的翻譯服務。我公司致力于為客戶提供語言服務一站式解決方案。業(yè)務主要包含:筆譯、口譯、同傳設備租賃、字幕配音等。主要服務客戶為:央企、大型國企、各級政府單位、外企及大型私企及線上客戶�？蛻糁饕攸c其均有國際業(yè)務往來,需要大量的中外互譯及口譯活動。北京總部經(jīng)過近兩年的運營進入快速發(fā)展期,此商業(yè)計劃的目的是募得資金開辟以上海為首的華東市場。本文將從翻譯趨勢、國內外競爭環(huán)境、公司的發(fā)展戰(zhàn)略、業(yè)務的主要推廣模式、主要客戶對象、盈利模式、自身的優(yōu)劣勢等方面進行詳細的剖析,進而解釋為什么要進軍華東市場,并得出肯定華東市場結論�？梢韵胂笤诠镜娜珖M程中會遇到不同問題,但是相信目前我們擁有的整個團隊可以制定一系列對應策略進行解決。國家一帶一路及“走出去”的政策會帶來很多機遇,我們相信歐朗國際翻譯會在我國國際化進程中抓住機遇并且貢獻自己應有的力量。
[Abstract]:With the continuous change of the Internet to the production mode and the transaction mode, the process of global integration is accelerating step by step. The cross-border transactions between different countries and different industries have become the new normal for the development of various industries. Translation, as an important medium for cross-cultural economic and cultural exchanges, has become one of the most promising industries under the help of the environment. Orang International Translation was founded in 2008, formerly known as Gansu Orang Cultural Communication Company. Against the background of going out at the national Belt and Road level, the process of nationalization began in 2015 with Beijing as its headquarters and the way of encircling the city by rural areas. At present, in addition to the headquarters in Beijing, our company has three wholly owned branches, including Xi'an Branch, Lanzhou Branch, Xining Branch, and Chengdu, Chongqing, Taiyuan and Tianjin. Urumqi five offices for local enterprises to provide professional language translation services. We have a professional translation team and project management translation platform to provide translation services in all languages. Our interpreters also cover all levels of translation services including general escort, consecutive interpretation and simultaneous interpretation. Our company is committed to providing customers with one-stop solutions for language services. Business include: translation, interpretation, simultaneous interpretation equipment rental, subtitle dubbing and so on. The main service customers are: central enterprises, large-scale state-owned enterprises, government units at all levels, foreign enterprises and large-scale private enterprises and online customers. The main features of customers are international business transactions, requiring a large number of translation and interpretation activities. Beijing's headquarters has entered a period of rapid development after nearly two years of operation, the business plan is to raise funds to open up the East China market, led by Shanghai. This paper will analyze in detail the trend of translation, the competitive environment at home and abroad, the company's development strategy, the main promotion mode of the business, the main customers, the profit model, the advantages and disadvantages of the company, etc. Then explain why to enter the East China market, and come to the conclusion of the East China market. We can imagine different problems in the process of nationalizing the company, but I believe that the entire team we have today can develop a series of corresponding strategies to solve the problem. The national Belt and Road and the "going out" policy will bring many opportunities. We believe that Orang International Translation will seize the opportunity and contribute its due strength in the process of internationalization of our country.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：H059;F274

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