本文關(guān)鍵詞： 網(wǎng)絡(luò)流行語 符號(hào)任意性 符號(hào)像似性 詩性　出處：《南昌大學(xué)學(xué)報(bào)(人文社會(huì)科學(xué)版)》2017年02期 　論文類型：期刊論文

【摘要】：網(wǎng)絡(luò)流行語作為一種重要的網(wǎng)絡(luò)文化現(xiàn)象,本質(zhì)上屬于符號(hào)表意問題,其表意機(jī)制源于符號(hào)的任意性和像似性。在符號(hào)表意中,任意性和像似性具有互補(bǔ)性,前者保證符號(hào)的差異性和多元性,后者保證符號(hào)的創(chuàng)造力和想象力。由符號(hào)的表意機(jī)制推至社會(huì)文化范疇,一個(gè)理想的社會(huì)文化需要符號(hào)任意性和像似性保持恰當(dāng)?shù)钠胶?才能顯現(xiàn)出充分的詩性。而網(wǎng)絡(luò)流行語作為一種符號(hào)表意問題,其符號(hào)像似性有余,任意性不足,并且其符號(hào)像似性也主要是基于圖像式像似和圖表式像似,這兩種像似機(jī)制使得網(wǎng)絡(luò)流行語難以突破系統(tǒng)的制約,僅僅表現(xiàn)出一種文本詩性。
[Abstract]:As an important phenomenon of network culture, network buzzwords belong to the problem of symbolic ideographic meaning in essence. The mechanism of its ideographic meaning originates from the arbitrariness and iconicity of symbol. In the symbolic meaning, arbitrariness and iconicity are complementary. The former guarantees the diversity and diversity of symbols, while the latter guarantees the creativity and imagination of symbols. From the symbolic ideographic mechanism to the category of social culture, an ideal social culture needs the proper balance between arbitrariness and iconicity. As a problem of symbolic representation, the symbol iconicity is more than arbitrary, and its symbol iconicity is mainly based on image iconicity and graphic iconicity. These two iconicity mechanisms make it difficult for network catchwords to break through the constraints of the system and only show a poetic nature of the text.
【作者單位】： 燕山大學(xué)文法學(xué)院;
【分類號(hào)】：G206.3

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