基于Hedonic模型的中國繪畫藝術(shù)品定價研究
發(fā)布時間：2019-06-09 11:39
【摘要】：本文從經(jīng)濟學的角度,以研究我國繪畫藝術(shù)品的定價為目標,通過研究國內(nèi)外繪畫藝術(shù)品的定價方法,提出采用Hedonic模型研究我國繪畫藝術(shù)品的定價；從理論上分析我國繪畫藝術(shù)品自身的特征,得出我國繪畫藝術(shù)品的特征變量；采用Hedonic模型對我國繪畫藝術(shù)品的定價進行實證分析；基于消費者購買繪畫藝術(shù)品的偏好,研究隨著時間的變化,各個特征變量的特征價格變化情況。 文章從繪畫藝術(shù)品自身的特征屬性出發(fā),在已有的對繪畫藝術(shù)品特征分類的基礎(chǔ)上,加入了創(chuàng)作年代和作品簽名兩個新的特征屬性,并將繪畫藝術(shù)品的特征屬性歸納為：作品的畫家屬性、作品的物理屬性和作品的銷售屬性三大類。畫家屬性包括畫家的名字、畫家的生死狀態(tài)；物理屬性包括作品的尺寸、創(chuàng)作年代、是否簽名、作品的材料；銷售屬性包括拍賣公司和拍賣季節(jié)。通過在“雅昌藝術(shù)網(wǎng)”上收集國畫和油畫藝術(shù)品相應的特征變量資料,并對其進行處理,剔除價格通貨膨脹因素,將定性的變量進行定量化。 在實證分析過程中,構(gòu)建了我國繪畫藝術(shù)品不同形式的Hedonic參數(shù)模型,通過對比分析,結(jié)果表明：Hedonic的雙對數(shù)模型是對我國國畫和油畫藝術(shù)品定價的最優(yōu)參數(shù)模型；無論是國畫還是油畫,畫家的名聲、畫家的生存狀態(tài)和作品的尺寸對繪畫藝術(shù)品定價都起著決定性的作用,而其它特征屬性對繪畫藝術(shù)品的定價發(fā)揮的作用很��；此外,隨著時間的變化,消費者對繪畫藝術(shù)品特征屬性的偏好會發(fā)生改變,對一些畫家和作品的創(chuàng)作年代的偏好會逐漸增強,對作品材料、拍賣季節(jié)和拍賣公司的偏好逐漸減弱,對作品尺寸的偏好不變,與此相對應的特征價格也會發(fā)生不同的改變。
[Abstract]:From the point of view of economics, this paper aims at studying the pricing of Chinese painting works of art, and through the study of the pricing methods of domestic and foreign painting works of art, puts forward the use of Hedonic model to study the pricing of Chinese painting works of art. The characteristics of Chinese painting works of art are analyzed theoretically, and the characteristic variables of Chinese painting works of art are obtained, and the pricing of Chinese painting works of art is empirically analyzed by using Hedonic model. Based on the preference of consumers to buy painting works of art, the change of characteristic price of each feature variable is studied with the change of time. Starting from the characteristic attributes of painting art itself and on the basis of the existing classification of painting art features, this paper adds two new feature attributes, creation age and work signature. The characteristic attributes of painting works of art are summarized as follows: the painter attribute of the work, the physical attribute of the work and the sales attribute of the work. The attributes of the painter include the name of the painter, the state of life and death of the painter; the physical attributes include the size of the work, the age of creation, whether the signature is signed, and the material of the work; and the sales attributes include auction houses and auction seasons. By collecting and processing the corresponding characteristic variables of traditional Chinese painting and oil painting works of art on Yachang Art Network, the qualitative variables are quantified by eliminating the factors of price inflation. In the process of empirical analysis, the Hedonic parameter models of different forms of Chinese painting works are constructed. through comparative analysis, the results show that the double logarithmic model of Hedonic is the optimal parameter model for the pricing of Chinese traditional painting and oil painting works of art. Whether it is traditional Chinese painting or oil painting, the reputation of painters, the living state of painters and the size of their works all play a decisive role in the pricing of painting works of art, while other characteristic attributes play a very small role in the pricing of painting works of art. In addition, with the change of time, consumers' preference for the characteristic attributes of painting works will change, and their preference for the creation age of some painters and works will gradually increase, and for the materials of the works, The preference of auction season and auction company is gradually weakened, and the preference for the size of the work remains unchanged, and the corresponding characteristic price will also change differently.
【學位授予單位】：北方工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F224;J124
本文編號：2495521
[Abstract]:From the point of view of economics, this paper aims at studying the pricing of Chinese painting works of art, and through the study of the pricing methods of domestic and foreign painting works of art, puts forward the use of Hedonic model to study the pricing of Chinese painting works of art. The characteristics of Chinese painting works of art are analyzed theoretically, and the characteristic variables of Chinese painting works of art are obtained, and the pricing of Chinese painting works of art is empirically analyzed by using Hedonic model. Based on the preference of consumers to buy painting works of art, the change of characteristic price of each feature variable is studied with the change of time. Starting from the characteristic attributes of painting art itself and on the basis of the existing classification of painting art features, this paper adds two new feature attributes, creation age and work signature. The characteristic attributes of painting works of art are summarized as follows: the painter attribute of the work, the physical attribute of the work and the sales attribute of the work. The attributes of the painter include the name of the painter, the state of life and death of the painter; the physical attributes include the size of the work, the age of creation, whether the signature is signed, and the material of the work; and the sales attributes include auction houses and auction seasons. By collecting and processing the corresponding characteristic variables of traditional Chinese painting and oil painting works of art on Yachang Art Network, the qualitative variables are quantified by eliminating the factors of price inflation. In the process of empirical analysis, the Hedonic parameter models of different forms of Chinese painting works are constructed. through comparative analysis, the results show that the double logarithmic model of Hedonic is the optimal parameter model for the pricing of Chinese traditional painting and oil painting works of art. Whether it is traditional Chinese painting or oil painting, the reputation of painters, the living state of painters and the size of their works all play a decisive role in the pricing of painting works of art, while other characteristic attributes play a very small role in the pricing of painting works of art. In addition, with the change of time, consumers' preference for the characteristic attributes of painting works will change, and their preference for the creation age of some painters and works will gradually increase, and for the materials of the works, The preference of auction season and auction company is gradually weakened, and the preference for the size of the work remains unchanged, and the corresponding characteristic price will also change differently.
【學位授予單位】：北方工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F224;J124
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