本文選題：文化產業(yè) + 發(fā)展�。� 參考：《藝術百家》2010年01期

【摘要】：本文通過對日本發(fā)展演藝文化產業(yè)的考察,聯(lián)系我國當前深化國有文藝演出院團體制改革的現(xiàn)狀,針對發(fā)展我國演藝文化產業(yè)提出,目前,文藝演出團體迫切需要建立現(xiàn)代企業(yè)制度,解放演藝生產力,真正解決演藝企業(yè)的"自生能力";需要實行規(guī)�；�、集團化運營,最大限度地滿足市場需求并贏得市場份額,強化企業(yè)的研發(fā)能力、原創(chuàng)能力和打造精品的能力;要關注產品生產的標準化操作,有效降低生產成本并逐步形成規(guī)范的生產流程,使演藝產品產業(yè)化成為可能;要面向市場、面向受眾,根據受眾的關注點以及隨受眾觀賞興趣的變化而調整,并在此基礎上實現(xiàn)"兩個效益";要充分認識現(xiàn)代演藝產品生產的諸環(huán)節(jié),分工明確、配合默契,有效組織生產、提高生產效率;要注重自身特色養(yǎng)成,注重品牌打造,不斷增強劇目演出的感染力和吸引力,不斷鞏固并壯大自己的受眾群體;要切實抓好人才培養(yǎng),要認識到演藝事業(yè)是青春的事業(yè)并抓好演藝生產者后備軍培養(yǎng)工作,保持高質量演出經久不衰;要認真研究并尊重演藝生產規(guī)律,妥善解決演藝生產者的藝術生產和演藝產品的產品構成之間的同一性問題,實現(xiàn)均衡化、系統(tǒng)化的生產經營,保證演藝生產的穩(wěn)定持續(xù)發(fā)展;要尋求大型企業(yè)的支持與資助,有效地解決資金投入的瓶頸問題,使企業(yè)經營的理念得到更為徹底的貫徹。針對目前國有文藝演出院團的"轉企改制",我們積極主張鼓勵國有或非國有大型企業(yè)收購、兼并、創(chuàng)辦文藝演出院團,改變文藝演出院團只能由文化管理部門來辦來管的觀念。在當前深化國有文藝院團體制改革的攻堅階段,如果有大型企業(yè)收購、兼并或認領文藝院團,將會是改革進程中有益、有效的重要一步。
[Abstract]:Based on the investigation of the development of performing arts and culture industry in Japan, and in connection with the current situation of deepening the reform of the state-owned performing arts troupe system in China, this paper puts forward a proposal for the development of the performing arts culture industry in China. The theatrical performing organizations urgently need to establish a modern enterprise system, liberate the performing arts productive forces, and truly solve the "self-generating ability" of the performing arts enterprises; they need to carry out large-scale and collectivized operations in order to meet the market demand to the maximum extent and win market share. Strengthen the enterprise's R & D capability, original ability and the ability to create fine products; pay attention to the standardized operation of product production, effectively reduce production costs and gradually form a standardized production process to make it possible to industrialize performing arts products; and face the market. Facing the audience, adjusting according to the attention of the audience and changing with the audience's viewing interest, and realizing the "two benefits" on this basis, we should fully understand the various links in the production of modern performing arts products, and work out a clear division of labor and cooperate with the tacit understanding. To effectively organize production, improve production efficiency, pay attention to the cultivation of their own characteristics, pay attention to brand building, constantly enhance the appeal and attractiveness of theatrical performances, constantly consolidate and strengthen their audience groups, and do a good job in personnel training, It is necessary to recognize that performing arts is a youth cause and to do a good job in training the reserve army of performing arts producers, so as to keep high quality performances going on, and to seriously study and respect the laws of performing arts production, To properly solve the problem of identity between the artistic production of performing arts producers and the product composition of performing arts products, to achieve equalization and systematization of production and operation, to ensure the stable and sustainable development of performing arts production, and to seek support and financial assistance from large enterprises, Effectively solve the bottleneck of capital investment, so that the concept of enterprise management has been more thorough implementation. In view of the "transformation from enterprise to enterprise" of the present state-owned troupe of theatrical performances, we actively advocate encouraging state-owned or non-state-owned large enterprises to acquire, merge, and set up a troupe of theatrical performances, and change the idea that the troupe of theatrical performances can only be managed by the department of cultural management. In the current stage of deepening the reform of the state-owned academy of literature and art, if there are large enterprises to acquire, annex or claim the troupe, it will be a beneficial and effective step in the reform process.
【作者單位】： 中華人民共和國文化部;
【分類號】：J131.3

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