【摘要】：移動(dòng)互聯(lián)網(wǎng)時(shí)代的傳播方式已發(fā)生巨變,手機(jī)終端通過(guò)平臺(tái)科技化和內(nèi)容可視化等方式,已經(jīng)成為人們獲取信息的主要渠道。戲曲作為一種集歌、舞、樂(lè)等于一體的傳統(tǒng)藝術(shù),也必然依賴(lài)這種現(xiàn)代傳播方式。移動(dòng)互聯(lián)網(wǎng)時(shí)代戲曲的手機(jī)微傳播,主要有APP傳播、微博傳播和微信傳播等三個(gè)路徑。三個(gè)路徑具有各自的平臺(tái)優(yōu)勢(shì)及受眾人群,戲曲傳播如能充分利用三個(gè)路徑并促使三者融合,將有助于為戲曲傳播注入新的活力。
[Abstract]:In the era of mobile Internet, the communication mode has changed dramatically. Mobile phone terminal has become the main channel for people to obtain information through platform technology and content visualization. As a kind of traditional art which integrates song, dance and music, opera must rely on this modern mode of communication. In the mobile internet era, there are three ways of mobile microcommunication: APP communication, Weibo communication and WeChat communication. The three paths have their own platform advantages and audience, if the opera communication can make full use of the three paths and promote the integration of the three, it will help to inject new vitality into the opera communication.
【作者單位】： 深圳大學(xué)文化產(chǎn)業(yè)研究院;深圳大學(xué);
【分類(lèi)號(hào)】：J892
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本文編號(hào)：2191383