本文選題：資源蘊藏 + 傳統(tǒng)戲曲　； 參考：《傳媒》2014年11期

【摘要】：正新媒體的興起,對于傳統(tǒng)文化的發(fā)展傳承而言,是挑戰(zhàn)也是機遇。我國戲曲藝術(shù)作為傳統(tǒng)文化的精髓,博大精深、源遠(yuǎn)流長,但目前受到觀眾老齡化問題的嚴(yán)重困擾,因此,吸引年輕觀眾,確保薪火相傳,是戲曲藝術(shù)創(chuàng)作者亟待解決的問題,而微博平臺所聚攏的用戶資源蘊藏著解決問題的希望。以新浪微博為例:截至2013年,新浪微博注冊用戶超過5億,就使用者的年齡分布而言,"90后"及"00后"占53%,"80后"占37%,兩者之和達(dá)到絕對多數(shù)的90%;就
[Abstract]:The rise of new media is a challenge and an opportunity for the development and inheritance of traditional culture. As the essence of traditional culture, Chinese opera art is extensive and profound and has a long history, but it is seriously troubled by the problem of audience aging at present. Therefore, attracting young audiences and ensuring that the fire is handed down is an urgent problem to be solved by opera art creators. But the Weibo platform gathers the user resources to hold the hope which solves the problem. Take Sina Weibo as an example: as of 2013, Sina Weibo registered more than 500m users. In terms of the age distribution of users, "after 90" and "after 00" accounted for 53%, and "80 generation" accounted for 37%. The sum of the two reached 90% of the absolute majority.
【作者單位】： 上海大學(xué)影視學(xué)院;上海交通大學(xué)媒體與設(shè)計學(xué)院;
【基金】：上海市教育委員會科研(創(chuàng)新)一般項目“傳統(tǒng)文化資源的傳承與文化認(rèn)同的促進(jìn):新媒體環(huán)境下的戲曲傳播”(項目編號:09YS74)階段性研究成果之一
【分類號】：J825
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本文編號：1887211