本文選題：音樂劇 + 市場(chǎng)化運(yùn)作�。� 參考：《藝術(shù)科技》2016年07期

【摘要】：音樂劇進(jìn)入中國(guó)市場(chǎng)已經(jīng)有近30年了,但是目前我國(guó)的音樂劇發(fā)展沒有形成產(chǎn)業(yè)化的規(guī)模。市場(chǎng)發(fā)展也呈現(xiàn)出諸多問題,如演出經(jīng)營(yíng)者缺乏市場(chǎng)觀念、演出票價(jià)過高,贈(zèng)票過多、市場(chǎng)化運(yùn)作尚未形成等。如果經(jīng)營(yíng)者將管理制度化、科學(xué)化;表演者不斷加強(qiáng)自身的專業(yè)技能;不斷開發(fā)新的客戶以及潛在客戶;監(jiān)督者應(yīng)當(dāng)合理應(yīng)對(duì)市場(chǎng)出現(xiàn)的各種問題,及時(shí)引導(dǎo)市場(chǎng)向健康的方向發(fā)展。在產(chǎn)業(yè)化的過程中也可以借鑒"麥當(dāng)勞模式"的發(fā)展,在巨制的基礎(chǔ)上,復(fù)制精心排演的音樂劇,用較低的成本將音樂劇的最大價(jià)值開發(fā)出來。
[Abstract]:Musical has entered the Chinese market for nearly 30 years, but the development of musicals in our country has not formed the scale of industrialization. There are many problems in market development, such as the lack of market concept, the high ticket price, too much ticket donation, and the lack of market operation. If the operator institutionalizes management and makes it more scientific; the performer constantly strengthens his professional skills; develops new customers and potential customers; and the supervisor should deal with the problems that arise in the market. Timely guide the market to the healthy direction of development. In the process of industrialization, we can also draw lessons from the development of "McDonald's model", on the basis of a large scale, copy carefully rehearsed musicals, and develop the maximum value of musicals at a lower cost.
【作者單位】： 河南師范大學(xué)音樂舞蹈學(xué)院;
【分類號(hào)】：J822

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