本文選題：觀眾心理　切入點(diǎn)：觀眾拓展　出處：《上海戲劇學(xué)院》2016年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：在話劇藝術(shù)走向市場(chǎng)的過(guò)程中,對(duì)觀眾拓展的研究以及對(duì)市場(chǎng)的了解是尤為重要的因素。作為藝術(shù)管理者,有責(zé)任將觀眾的喜好進(jìn)行分析和研究,且在話劇制作到上演的各個(gè)環(huán)節(jié)當(dāng)中盡最大可能的拓展觀眾群,讓話劇藝術(shù)進(jìn)入到更多人的生活中。因此,觀眾拓展變得越來(lái)越重要,可以幫助觀眾找到他們所需的藝術(shù)活動(dòng),建立藝術(shù)作品與觀眾之間的長(zhǎng)久聯(lián)系。從話劇藝術(shù)本身來(lái)看,觀眾不僅僅是主要的參與者,更是最好的檢閱者,觀眾是單個(gè)的,又可以是集合的,既是具體的,又是抽象的,既是藝術(shù)美的接受者,又是創(chuàng)造者。正因觀眾的這些“特殊屬性”決定了研究觀眾是件極其復(fù)雜的事情,也更證明了戲劇是必然離不開(kāi)觀眾的。本文擬從藝術(shù)管理者的角度出發(fā),分析話劇制作、宣傳到演出完成的各個(gè)環(huán)節(jié)中如何從細(xì)節(jié)入手,調(diào)動(dòng)觀眾的參與。文化產(chǎn)業(yè)是離不開(kāi)觀眾的支持和擁戴,讓越來(lái)越多的觀眾了解話劇并對(duì)其產(chǎn)生興趣從而走進(jìn)劇院這才是當(dāng)務(wù)之急。成功進(jìn)行觀眾拓展不僅可以豐富觀眾的文化生活、提升觀眾的藝術(shù)素養(yǎng),同時(shí)也能促進(jìn)文化產(chǎn)業(yè)的大繁榮大發(fā)展。
[Abstract]:The study of audience expansion and the understanding of the market are the most important factors in the process of moving the drama art to the market. As an art manager, it is the responsibility of the art manager to analyze and study the audience's preferences. And in every link from the production to the performance of the drama, the audience will be expanded as far as possible, so that the art of drama can enter more people's lives. Therefore, audience expansion is becoming more and more important, which can help the audience to find the artistic activities they need. From the point of view of the art of drama itself, the audience is not only the main participant, but also the best examiner. The audience is single, and can be a collection, both concrete and abstract. Both the recipient and the creator of artistic beauty. It is precisely because of these "special attributes" of the audience that the study of the audience is extremely complicated. It also proves that drama is bound to be inseparable from the audience. From the perspective of the art manager, this paper will analyze how to start with the details in all aspects of drama production, publicity and performance completion. The cultural industry is inseparable from the support and support of the audience. It is imperative that more and more audiences learn about and become interested in the play and thus enter the theatre. Successful audience expansion not only enriches the audience's cultural life, but also enhances their artistic literacy. At the same time, it can also promote the great prosperity and development of the cultural industry.
【學(xué)位授予單位】：上海戲劇學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：J824

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