【摘要】：家裝的配置和營銷是一種創(chuàng)造性與舒適性相結(jié)合的理念，是一種高端的思維運作模式，在不斷的主觀意識和客觀環(huán)境中，進(jìn)行有效的規(guī)劃和提出方案為人類營造品質(zhì)就是生活的室內(nèi)環(huán)境效果，將成為家裝行業(yè)未來發(fā)展有效的助推力。 隨著金融全球化的高速發(fā)展，裝飾材料行業(yè)在宏觀環(huán)境下成為房地產(chǎn)領(lǐng)域不可或缺的必要元素，人類也將更為注重如何打造具有文化內(nèi)涵的家居體驗，本人主要以家裝行業(yè)的發(fā)展歷程，營銷戰(zhàn)略，，社會環(huán)境，未來前景作以下解析和研究，從而更好的令人們清楚什么才是符合現(xiàn)代生活節(jié)奏的完美元素，詮釋一種與眾不同的生活環(huán)境以及審美情趣。在騰飛裝飾材料公司的任職與研究中取得了較為顯著的成績，在理論與實踐的有效整合下，最終收獲對家裝行業(yè)的空間設(shè)計構(gòu)思以及領(lǐng)域發(fā)展的突破，減少客觀因素的阻力，最終開拓騰飛裝飾的高端市場，創(chuàng)造屬于騰飛的專業(yè)營銷模式！
[Abstract]:The configuration and marketing of home furnishings is a combination of creativity and comfort, is a high-end thinking mode of operation, in the constant subjective consciousness and objective environment, Carrying on effective planning and putting forward the plan to create the quality for human being is the indoor environmental effect of life, which will become the effective booster of the future development of the home decoration industry. With the rapid development of financial globalization, decoration material industry has become an indispensable element in the real estate field in the macro environment, and human beings will pay more attention to how to create a home experience with cultural connotations. I mainly make the following analysis and research on the development course, marketing strategy, social environment and future prospects of the family decoration industry, so as to make people better understand what is the perfect element that conforms to the rhythm of modern life. Annotate a kind of unusual living environment and aesthetic interest. In Tengfei decoration material company's position and the research has obtained the more remarkable achievement, under the theory and the practice effective integration, the final harvest to the home decoration profession spatial design idea and the domain development breakthrough, reduces the objective factor resistance, Finally open up the high-end market of Tengfei decoration, create a professional marketing model belonging to Tengfei!
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.92;F272

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