本文選題：個(gè)人數(shù)碼通訊產(chǎn)品護(hù)套 + 個(gè)性化��； 參考：《蘭州大學(xué)》2014年碩士論文

【摘要】：本文是華博公司為了實(shí)施“個(gè)人數(shù)碼通訊產(chǎn)品護(hù)套熱升華個(gè)性化裝飾”項(xiàng)目而撰寫(xiě)的面向公司股東的投資可行性分析商業(yè)計(jì)劃書(shū)。本商業(yè)計(jì)劃書(shū)主要包括：項(xiàng)目概述、市場(chǎng)競(jìng)爭(zhēng)分析、營(yíng)銷(xiāo)策略、財(cái)務(wù)可行性分析等幾方面內(nèi)容。 華博公司是一家生產(chǎn)電子產(chǎn)品的塑膠零配件的小型企業(yè),近年來(lái)競(jìng)爭(zhēng)日趨激烈,固有市場(chǎng)利潤(rùn)率不斷萎縮,公司決定依托現(xiàn)有資源,開(kāi)拓新的利潤(rùn)增長(zhǎng)點(diǎn),并作為一個(gè)專(zhuān)門(mén)的項(xiàng)目進(jìn)行獨(dú)立運(yùn)行。公司將依托原有工廠(chǎng)作為生產(chǎn)研發(fā)基地,然后建立和目前的銷(xiāo)售網(wǎng)絡(luò)完全獨(dú)立的銷(xiāo)售系統(tǒng),使用網(wǎng)店直銷(xiāo)的模式。 隨著網(wǎng)絡(luò)營(yíng)銷(xiāo)和柔性制造技術(shù)的發(fā)展,制造企業(yè)面對(duì)單個(gè)的終端消費(fèi)者的生產(chǎn)和銷(xiāo)售成為可能,滿(mǎn)足消費(fèi)者的不斷增長(zhǎng)的個(gè)性化需求成為新的市場(chǎng)增長(zhǎng)點(diǎn)。公司決定在現(xiàn)有的批量生產(chǎn)個(gè)人通訊產(chǎn)品護(hù)套的設(shè)備和制造能力的基礎(chǔ)上,增加熱升華表面裝飾制造能力,采用柔性生產(chǎn)技術(shù),配合直接面對(duì)終端消費(fèi)者的網(wǎng)絡(luò)直銷(xiāo)模式,并組建專(zhuān)門(mén)的項(xiàng)目團(tuán)隊(duì)推動(dòng)此項(xiàng)目的開(kāi)展。 本商業(yè)計(jì)劃書(shū)從企業(yè)的實(shí)際出發(fā),運(yùn)用市場(chǎng)營(yíng)銷(xiāo)學(xué)、會(huì)記學(xué)、信息系統(tǒng)學(xué)、運(yùn)營(yíng)管理學(xué)等相關(guān)學(xué)科的知識(shí)對(duì)項(xiàng)目的可行性進(jìn)行系統(tǒng)科學(xué)的分析,指導(dǎo)企業(yè)詳細(xì)了解投資項(xiàng)目,明確發(fā)展方向,樹(shù)立轉(zhuǎn)型信心。 本商業(yè)計(jì)劃書(shū),為了論證項(xiàng)目的商業(yè)可行性,準(zhǔn)備了大量的資料,做了充分的市場(chǎng)調(diào)查,并運(yùn)用各種分析工具對(duì)內(nèi)外環(huán)境以及產(chǎn)業(yè)環(huán)境中的競(jìng)爭(zhēng)力量進(jìn)行了綜合分析,對(duì)項(xiàng)目的目標(biāo)客戶(hù)群進(jìn)行定位,對(duì)項(xiàng)目的產(chǎn)品和營(yíng)銷(xiāo)模式進(jìn)行了論證,對(duì)整個(gè)項(xiàng)目的投入和預(yù)期收益進(jìn)行了分析和預(yù)測(cè),對(duì)公司人力資源和組織架構(gòu)進(jìn)行了設(shè)計(jì)規(guī)劃。
[Abstract]:This paper is an investment feasibility analysis business plan written by Huabo Company in order to implement the project of "personal digital communication product sheath thermal sublimation and personalized decoration". This business plan mainly includes: the project outline, the market competition analysis, the marketing strategy, the financial feasibility analysis and so on. Huabo Co., Ltd. is a small enterprise producing plastic spare parts for electronic products. In recent years, the competition is becoming increasingly fierce, and the inherent market profit margin is constantly shrinking. The company has decided to rely on existing resources to open up new profit growth points. And run independently as a special project. The company will rely on the original factory as the production and development base, and then establish a completely independent sales system with the current sales network, using the direct selling model of online stores. With the development of network marketing and flexible manufacturing technology, it is possible for manufacturing enterprises to face the production and sales of a single end-consumer, and to meet the increasing demand of consumers becomes a new market growth point. The company has decided to increase the thermal sublimation surface decoration manufacturing capability on the basis of the existing equipment and manufacturing capability for mass production of personal communication products sheathing, adopt flexible production technology, and cooperate with the direct selling mode of network facing the end consumers directly. And set up a special project team to promote the development of the project. Starting from the actual situation of the enterprise, this business plan uses the knowledge of marketing, information systematics, operational management and other related disciplines to conduct a systematic and scientific analysis of the feasibility of the project, guiding the enterprise to understand the investment project in detail. Clear the direction of development, build up confidence in the transition. This business plan, in order to demonstrate the commercial feasibility of the project, has prepared a large amount of data, done sufficient market research, and used various analytical tools to conduct a comprehensive analysis of the competitive forces in both the internal and external environment and the industrial environment. The target customer group of the project is positioned, the product and marketing model of the project is demonstrated, the investment and expected income of the whole project are analyzed and forecasted, and the human resources and organizational structure of the company are designed and planned.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.63

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本文編號(hào)：1895700