本文選題：童裝裝飾 + 4-6歲兒童心理��； 參考：《北京服裝學院》2010年碩士論文

【摘要】：裝飾是一種普遍的藝術(shù)和文化現(xiàn)象。隨著人類社會的發(fā)展和演進,裝飾已成為一種普遍的人類行為和人的社會生活方式,而服飾是人類裝飾行為中一個極為重要的組成部分。兒童是我國眾多人口中的一個特殊的群體,隨著國內(nèi)人們生活水平的不斷提高,特別是我國實行計劃生育政策后,父母對孩子更加重視,家長用在孩子身上的開支日益增加,其中童裝消費成為當前家庭生活的重要支出,同時兒童服裝的消費也越來越受到商家的關(guān)注。童裝市場是繼成衣市場之后,被業(yè)內(nèi)人士普遍看好、被國內(nèi)外服裝企業(yè)競相爭奪的市場。因此,本文以市場銷售狀況為主線,以消費者消費需求為切入點,分析當今北京都市童裝裝飾特征及其童裝品牌裝飾傾向。 論文以4-6歲兒童服裝裝飾為研究重點,分四個章節(jié)進行論述。第一章:我國童裝現(xiàn)狀分析。通過對童裝市場調(diào)研、分析,探尋當今童裝消費傾向,以便更為深入地解析裝飾在童裝消費過程中所起的作用。第二章:童裝裝飾的特征與功能。剖析兒童生理、心理特征,接著闡述當今都市童裝裝飾特征,從色彩、圖案等方面分析當下裝飾形式在童裝中的應用,然后對童裝裝飾功能進行探討。第三章:我國童裝裝飾新現(xiàn)象。揭示當前童裝、特別是4-6歲兒童服裝裝飾的變化及發(fā)展趨勢。第四章:品牌分析,通過成功案例分析進一步闡明裝飾在童裝上的特殊作用和重要意義。論文最后是結(jié)語部分,依據(jù)現(xiàn)代童裝發(fā)展趨勢,提出個人對童裝設計中裝飾形式的建議。
[Abstract]:Decoration is a universal artistic and cultural phenomenon. With the development and evolution of human society, decoration has become a universal human behavior and social life style, and clothing is an extremely important part of human decorative behavior. Children are a special group among many people in our country. With the continuous improvement of people's living standards in China, especially after the implementation of the family planning policy in our country, parents pay more attention to their children, and parents spend more and more on their children. Children's clothing consumption has become an important expenditure in current family life, and the consumption of children's clothing has been paid more and more attention by merchants. The children's clothing market is the market which is widely favored by the industry and competed by domestic and foreign garment enterprises after the ready-to-wear market. Therefore, this paper takes the marketing situation as the main line and the consumer consumption demand as the breakthrough point to analyze the characteristics of children's clothing decoration in Beijing and its decoration tendency of children's clothing brand. This paper focuses on 4-6-year-old children's clothing decoration and discusses it in four chapters. Chapter one: analysis of the present situation of children's clothing in China. Through the research and analysis of children's wear market, this paper explores the current consumption tendency of children's wear, so as to analyze the role of decoration in the process of children's clothing consumption. Chapter two: the characteristics and functions of children's clothing decoration. This paper analyzes the physiological and psychological characteristics of children, then expounds the decorative features of children's clothing in the city today, analyzes the application of the current decoration form in children's clothing from the aspects of color and pattern, and then probes into the decorative function of children's clothing. Chapter three: the new phenomenon of children's clothing decoration in China. To reveal the current children's clothing, especially children aged 4-6 years old clothing decoration changes and development trend. Chapter IV: brand analysis, through the successful case study to further clarify the special role and significance of decoration in children's clothing. The last part of the paper is the conclusion. According to the development trend of modern children's clothing, the author puts forward personal suggestions on decorative form of children's clothing design.
【學位授予單位】：北京服裝學院
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：F426.86

【引證文獻】

相關(guān)期刊論文 前1條

1 王育星;;童鞋裝飾風格初探[J];西部皮革;2013年11期

相關(guān)碩士學位論文 前1條

1 杜彬;動漫形象在服裝品牌推廣中的應用研究[D];浙江理工大學;2012年

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本文編號：1775975