本文選題：央視春晚 + 禮服設(shè)計　； 參考：《廣東工業(yè)大學(xué)》2013年碩士論文

【摘要】：春節(jié)是中國傳統(tǒng)節(jié)慶中最重要的節(jié)日,是中國百姓全家團(tuán)聚的最佳時機(jī),這不僅象征著全家的團(tuán)結(jié),同時也是百姓對未來寄托新希望的佳節(jié)。從1983年起,中央電視臺為了慶賀這一隆重節(jié)日,為百姓推出了春節(jié)聯(lián)歡晚會這一慶典娛樂節(jié)目,從它誕生的那一刻起至今,春節(jié)聯(lián)歡晚會已經(jīng)成為百姓生活中一個不可或缺的重要內(nèi)容。春節(jié)聯(lián)歡晚會不僅為人們帶來了喜氣與娛樂,春晚的節(jié)目主持人和演員的著裝也為百姓帶來了美的享受和時尚的信息,這些主持人和演員的形象很快成為人們競相模仿的對象。春晚主持人和演員的著裝對改變、提升中國百姓的形象,推動中國時尚產(chǎn)業(yè)的發(fā)展起到了積極的作用。 20世紀(jì)以后的中國服飾一再被西化,到20世紀(jì)80年代末,中國傳統(tǒng)的服飾幾乎特色日漸衰微,就連那些充滿無限風(fēng)情的各少數(shù)民族服飾也在無情的萎縮,而春晚就在這種情況下應(yīng)運而生。自1983年第一屆央視春晚起,央視春晚已經(jīng)走過了三十個年頭。三十年來春晚從一臺樸素的晚會成長為一年一度的國家盛典,也成為除夕夜里一個重要的新民俗,在不知不覺間影響著人們的生活和思維方式,留給全國觀眾許多美好而又經(jīng)典的回憶。本文以春晚女裝禮服為著眼點,研究禮服設(shè)計風(fēng)格與裝飾藝術(shù),筆者根據(jù)服裝風(fēng)格演變將春晚女裝禮服分為三個時期分別為樸素期、華麗期、個性期。 三十年來,隨著時代的發(fā)展和社會的進(jìn)步,大眾的文化素質(zhì)和審美品位也在改變和發(fā)展,觀眾對春晚也越來越挑剔。從最近幾年大眾對央視禮服的網(wǎng)絡(luò)點評可以看出,普通民眾對央視春晚禮服設(shè)計評價的參與積極性很高,說明大眾對春晚服飾設(shè)計的關(guān)注。同時,央視春晚的禮服設(shè)計也起著引導(dǎo)時尚潮流,引領(lǐng)當(dāng)代服飾文化的一個風(fēng)向標(biāo),它的審美情趣和價值取向,對央視春晚服飾設(shè)計風(fēng)格演變和裝飾藝術(shù)的研究,具有著普遍的意義和實用價值。 本文梳理了央視春晚禮服的發(fā)展歷程,站在新的高度上對央視春晚的禮服的發(fā)展演變進(jìn)行整體性的綜合研究。這既是對央視春晚禮服成功經(jīng)驗的總結(jié),也寄望于能夠探索出特有的設(shè)計規(guī)律,有助于影響未來的禮服藝術(shù)發(fā)展走向。同時對春節(jié)聯(lián)歡晚會禮服的裝飾工藝研究,有助于我們對大型晚會、大型表演場所的特殊定制工藝有一個史加清晰的了解和把握,也將促使我們能夠更好地運用大眾市場化運作中,有助于市場的開發(fā)和特殊工藝技術(shù)的實踐。
[Abstract]:The Spring Festival is the most important festival in the Chinese traditional festival and the best time for the Chinese people to be reunited with Family Mart, which not only symbolizes the unity of Family Mart, but also serves as a season for the people to hope for the future.Since 1983, in order to celebrate this grand festival, CCTV has launched the Spring Festival Gala, a celebration and entertainment program for the people, from the moment it was born to the present.The Spring Festival Gala has become an indispensable and important part of people's life.The Spring Festival Gala has not only brought joy and entertainment to people, but also brought beautiful enjoyment and fashion information to the people by the dress of the hosts and actors of the Spring Festival Gala. The image of these hosts and actors has quickly become the object of people's competition and imitation.The dress of the hosts and actors of the Spring Festival Gala has played a positive role in changing the image of Chinese people and promoting the development of Chinese fashion industry.Since the 20th century, Chinese clothing has been westernized again and again. By the end of the 1980s, almost the characteristics of Chinese traditional costumes had declined day by day, and even the costumes of the various ethnic minorities, which were full of infinite customs, were shrinking mercilessly.And the Spring Festival Gala came into being in this situation.Since the first CCTV Spring Festival Gala in 1983, CCTV Spring Festival Gala has gone through 30 years.In the past 30 years, the Spring Festival Gala has grown from a simple evening party to an annual national festival. It has also become an important new folklore on New year's Eve, which has unconsciously affected people's life and way of thinking.Many beautiful and classic memories are left to the national audience.Based on the dress design style and decorative art, the author divides the dress into three periods: plain period, ornate period and personality period according to the evolution of dress style.In the past 30 years, with the development of the times and the progress of the society, the cultural quality and aesthetic taste of the masses are also changing and developing, and the audience is becoming more and more picky about the Spring Festival Gala.In recent years, it can be seen that the ordinary people have a high enthusiasm to participate in the evaluation of CCTV's spring evening dress design, which shows that the masses pay attention to the dress design of the Spring Festival Gala.At the same time, the dress design of CCTV Spring Festival Gala also plays a leading role in fashion trend, leading a vane of contemporary dress culture, its aesthetic interest and value orientation, and the research on the evolution of dress design style and decorative art of CCTV Spring Festival Gala.It has universal significance and practical value.This article combs the CCTV spring evening dress development course, stands on the new height to the CCTV spring evening dress development evolution carries on the overall comprehensive research.This is not only the summary of the successful experience of CCTV's spring evening dress, but also the hope that it can explore the unique design rules, which will help to influence the future development trend of the tuxedo art.At the same time, the study on the decorative technology of the dress for the Spring Festival Gala will help us to have a clear understanding and grasp of the special custom-made technology of the large-scale evening parties and large-scale performance venues.It will also promote us to make better use of the mass market operation and help the development of market and the practice of special technology.
【學(xué)位授予單位】：廣東工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TS941.2

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