本文選題：泉藝公司　切入點：危機縮減　出處：《湖南大學》2013年碩士論文

【摘要】：隨著經(jīng)濟的發(fā)展,企業(yè)面臨的經(jīng)營環(huán)境變得更為復雜和不穩(wěn)定,使得企業(yè)面臨著各種危機,如果不能很好地應對這些危機,不僅會使企業(yè)利潤減少,甚至面臨倒閉的危險,也會對整個行業(yè)、甚至整個社會產(chǎn)生較大的負面影響。考慮到建筑工程類企業(yè)的自身特點,如何對企業(yè)可能面對的危機進行識別、評估,并提出相應的應對措施,對于企業(yè)健康、可持續(xù)發(fā)展有著重要的意義。另外,提出完善的危機管理保障體系,才能確保危機管理能具體實施,并不會淪為空談。 本文以廈門市泉藝設計裝飾工程有限公司為研究對象,在運用當代先進的危機管理理論的基礎上,結合企業(yè)實際情況,識別出了泉藝公司潛在的五項危機：信譽危機、經(jīng)營管理危機、財務危機、人力資源危機和合同危機,以及引起各種危機的原因以及后果。并進一步針對可能引發(fā)危機的因素提出了相應的危機縮減措施；構建了包括標準制定、信息收集、信息加工、危機預報和危機預控五方面在內(nèi)的危機預警體系；羅列了危機爆發(fā)后一系列可行的危機處理方案；根據(jù)危機的不同特性和損害程度,給出了危機恢復措施。最后從制定企業(yè)戰(zhàn)略、調(diào)整和完善組織架構、建設全面的人才保障體系和儲備充足的資源四方面建立了完整可行的保障體系。 論文得出的危機縮減、危機預警、危機處理和危機恢復四方面的具體方案,對于預防企業(yè)危機發(fā)生,提高企業(yè)應對危機能力,盡快從危機中恢復并發(fā)掘機遇起到了重要的作用。同時,配套的保障體系對于危機管理體系的有效實施起到了切實可靠的保障作用。
[Abstract]:With the development of economy, the business environment that the enterprise faces becomes more complex and unstable, which makes the enterprise face various crises. If it can not deal with these crises well, it will not only reduce the profit of the enterprise, but even face the danger of closing down.Will also have a greater negative impact on the entire industry, and even the whole society.Considering the characteristics of the construction engineering enterprises, it is of great significance to identify, evaluate and put forward the corresponding measures for the health and sustainable development of the enterprises.In addition, putting forward perfect crisis management guarantee system can ensure that crisis management can be implemented concretely and will not degenerate into empty talk.This paper takes Xiamen Quanyi Design and Decoration Engineering Co., Ltd. as the research object, on the basis of applying the contemporary advanced crisis management theory, combined with the actual situation of the enterprise, has identified the potential five crises of Quanyi Company: credit crisis,Management crisis, financial crisis, human resources crisis and contract crisis, and causes and consequences of various crises.Furthermore, the corresponding measures of crisis reduction are put forward, including the establishment of standards, information collection, information processing, crisis prediction and crisis pre-control.This paper lists a series of feasible solutions to the crisis after the crisis broke out, and gives the measures of crisis recovery according to the different characteristics of the crisis and the degree of damage.Finally, a complete and feasible security system is established from four aspects: formulating the enterprise strategy, adjusting and perfecting the organizational structure, building a comprehensive talent security system and sufficient reserves of resources.The four specific schemes of crisis reduction, crisis warning, crisis management and crisis recovery have played an important role in preventing the occurrence of enterprise crisis, improving the ability of enterprise to deal with the crisis, and recovering and discovering the opportunity from the crisis as soon as possible.At the same time, the supporting security system for the effective implementation of crisis management system played a reliable role.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.3;F426.92

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